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Expert advice to better plan your next event

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One of the most exciting things that you ever get the opportunity to do in business is plan corporate events for your staff. There are many reasons why you might decide to host such an event, as they have many different possible uses. It might be that you are keen on holding a training day once a year, just to make sure that everyone brushes up on their skills. Or maybe you want to introduce a new concept to your sales team, and the best way to do it is to make it into an enjoyable day. Occasionally, you just want an opportunity to go over a number of things with everyone in the business. And of course, there are also industry-wide gigs which need considering. Whatever your next corporate event is in aid of, you need to ensure that you plan for it properly. With proper planning, the whole day is likely to be much more successful. With that in mind, let’s take a look at some of the key things to remember during this process.

Decide on a goal

As with most things, you need to know what it is that you actually want to achieve before you can get it. When you are beginning to plan your corporate event, you need to know what you want to actually get out of it, as this will make the planning and putting together of that event considerably easier. Ultimately, you just need one goal. As long as you have one goal, you can gear everything towards it – and that is likely to be much more efficient than just vaguely planning an event around a theme. Do you want everyone to take a new sales concept on board? Make that your goal. Have you noticed a dip in enthusiasm in the office, and you want to re-energise your workforce? Make that your goal. Whatever it is, write it down, make it official, and work towards making it happen.

Choose your date carefully

You might be amazed at how easy it is to ruin something by choosing the wrong date. First of all, there is the issue of attendance. You want to make sure that everyone who needs to attend can do so. So make sure that you plan for a date where everyone is available. To be certain of that, you might need to ask around in the workplace or the wider business – send out invitations if necessary. It is also a good idea to take into consideration any industry events that might be happening around the same time. Overlapping with a wider industry event is a massive faux pas, and is not likely to be the best thing for your business anyway. Similarly, avoid any periods when you are expecting a particularly heavy influx of sales, as this could end up ruining your whole year if you are not careful. Choose a date carefully, and then inform everyone of it as early as possible.

Find a suitable venue

The venue in which you hold your event is hugely important. For one thing, the location needs to be somewhere that everyone can easily get to; this is a much easier consideration for smaller businesses, of course. What’s more, the size of the venue needs to be taken into consideration. You need somewhere that you can easily fit everyone into, plus extra for things like catering and any stage area you might need. It is worth looking into finding a decent venue as early as possible, as anything else is likely to ruin the whole day if you are not careful.

Think about security

No matter what kind of event you are planning, where it is, or how many people are likely to attend, security is always going to be a major part of the whole operation. These are your employees, remember, and their safety is in your hands – so make sure you are doing everything in your power to keep them safe and secure. First things first, look into securing name badges as a form of ID, so that everyone who is in the building is meant to be there, and you can tell from a glance. You might want to bulk order from this company in order to save money on those. You might also want to have some kind of security on the door, as this is one of the most powerful ways of ensuring that nobody unwarranted gets in – and that is your main security concern. With any luck, the whole day should go off without a hitch, and your people will be safe and happy throughout.

Include an element of fun

It is often the case that, no matter how well you plan for it, events such as these can end up seeming a little dry. Often, this is not your fault, but is simply the way that such days turn out. If you are keen on keeping the chances of this happening to a minimum, however, then it is a great idea to plan for an element of fun of some kind. This can be just about anything really – from a simple quiz or game at the end to some kind of after-party. Anything you can do to liven things up so that your employees don’t get bored, is likely to be a good idea. It also helps to balance out the day a little, meaning that the more important parts are more likely to be effective in the way that you want them to be.

Remember refreshments

A day like this without any refreshments is likely to be unpopular with your employees – and you are likely to be unpopular with them! You need to make sure that you are offering some kind of refreshment, although how much in the way of this you go for is entirely up to you. It might just be a case of having a few drinks at the end, or you might decide to go the whole way and keep them pretty limber for the duration. Whatever you do, make sure that you keep the balance between keeping them happy and keeping the day going well.

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