Women In Business

  • A world of possibilities: The basics of starting an import/export business

    Global trade is something that has been going on for hundreds of years. In the 21st century, we live in a more interconnected world than ever before. This means that business opportunities are more globalised, giving people the option...

  • From zero to hero: how to stop your company wasting so much money

    From zero to hero: how to stop your company wasting so much money

    The basic premise of a company is to make a profit. It does so by promoting its products and services while keeping its overheads to a minimum. Unfortunately, a lot of businesses have failed to grasp such a basic...

  • The quiz that shows where a business can go wrong

    Succeeding in the world of digital business isn’t easy. In fact, it’s commonly stated that over four in five new startups will fail. So when your venture encounters an issue, it’s imperative that find a quick solution. Otherwise, your...

  • How to start a business from nothing in your garage: dos and don'ts

    How to start a business from nothing in your garage: dos and don’ts

    Owning your own business is never going to be easy. Between taking risks, working long hours and investing in the unknown, it’s hard to know when you’re on the right track. Business is always going to be slow at...

  • The power in your purse

    Power of the purse

    Women make 85% of consumer purchase decisions. In 2015-16 in Australia alone this equated to $198.9 billion. This is a huge economic lever. What if we could use it to progress gender equality? If consumer activism can free the...

  • Customer care has gone social: infographic shows how to transition

    Customer care has gone social: infographic shows how to transition

    If you’ve spent the last few years or more building up a business of which you’re proud, it can be difficult to the put the brakes on for a moment to think about the way you work. The excitement...

  • The right ways to communicate with clients online

    The right ways to communicate with clients online

    Online communication has never been more important than it is today. Yet so few businesses manage to get it right. The simple fact is that, for the vast majority of your customers, their first impressions of your business will...

  • Is wordpress really the missing link?

    Is wordpress really the missing link?

    Whether you have a new business or an established one, an essential asset of any company is an online presence. Websites offer businesses a virtual storefront and can serve customers 24 hours a day, seven days a week. As...

  • The survival guide to your new office

    There’s an exhaustive list of things to consider before your business has even made the move to its new premises, and weighing up all of these variables can prove to be a rather tense experience. You’re at an in-between...