Women In Business

  • Why you need to know your NPS for client loyalty -- and the best method for collecting it

    Why you need to know your NPS for client loyalty — and the best method for collecting it

    Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across different industries, then cross-referenced...

  • How to set goals for success -- and actually reach them

    How to set goals for success – and actually reach them

    As business owners we set a lot of goals. These might be financial goals, or content goals, or growth and development goals, or work/life goals… no matter the focus, the goals are there. And no matter how much we...

  • Effective ways to cuts costs while maintaining quality

    Effective ways to cuts costs while maintaining quality

    The former British Prime Minister Margaret Thatcher is remembered in the UK as polarising figure. Some people recall her as a great leader who helped the country through a tumultuous decade of war and financial hardship. Others have a...

  • 8 ways women can ensure they conquer in a men’s business world

    Working in a man’s world presents a lot of challenges for women because, well, we are women. But these challenges can be overcome with a lot of hard work and perseverance to show you do belong there and are...

  • What’s in a name? Make sure your business gets it right

    Coming up with the right name for your business can be an extremely challenging and time-consuming task. Many people spend hours agonising over what to call themselves that encapsulates everything that their company stands for. As it is such...

  • Make life so much easier for your clients

    Make life so much easier for your clients

    As a business owner, your clients and customers have to be your number one priority. If they’re not happy with the service that you’re offering, then nothing else can work for you. The business will become unsustainable before long,...

  • Network like a boss!

    Network like a boss!

    OK, are you sitting down ‘cause I have a confession to make…ready… I actually like networking! There, I’ve said it. It’s weird I know, but it’s true! I really like getting my game face on and going out there...

  • Why neuromarketing is getting smarter to promote your business

    Neuromarketing has been around for the past decade and it has only recently become a trending topic among companies and businesses looking for new ways to push their products on the market. As a new means of researching target...

  • How to really listen to your customers

    How to really listen to your customers

    Active listening, hearing what your customers really say, treating each and every one of them as individuals no matter how much your business grows is what it’s all about. Being sensitive to your clients’ needs is essential in some...