All posts tagged "business marketing"

  • Digital marketing fundamentals: How to align your marketing team

    Consider that 37% of CMOs believe digital marketing spend will exceed 75% of their total marketing budgets within the next five years. Clearly, digital marketing is the long game for marketers. For most businesses, though,...

  • Business mistakes: What to avoid if you want to succeed

    Lots of entrepreneurs will make mistakes when starting their first business. That is the case regardless of whether you’re male or female. Sometimes you need advice from the experts if you want to succeed. For...

  • Why struggle when you can outsource?

    The way we do business is changing. Back in the day, it was okay to open a shop selling items you loved or to take over the family business and stick to what you know....

  • The 3 biggest threats to your business: cybercrime, staff and you

    If there’s one thing that every single aspiring business owner should be aware of, it’s this: ever business carries risks. There’s no way to deny that risk is a major part of any business. Sure...

  • You have to make your brand foolproof

    It’s so important as a business that you have a clear brand. After all, it’s how clients will recognize it’s your company. And it can help you to have a USP which makes you stand...

  • Why clients aren’t buying from you

    Why clients aren’t buying from you

    A lot of people make the mistake of not understanding their market BEFORE they launch their business or product. As far as marketing goes, this is where a lot of people drop the ball. This...

  • Guerrilla marketing: From zero to hero using your imagination

    The first time we heard of the term guerilla it was in reference to battle tactics; an unconventional style of skirmishes where small groups of stealthy combatants would use the element of surprise to their...

  • Why sharing stories can build customer loyalty

    Why sharing stories can build customer loyalty

    Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...

  • The big troubles for the small businesses

    The big troubles for the small businesses

    It’s fair to say that things are never easy when you are a small business owner. You work hard every day, trying to cram in as much as possible, but there still aren’t enough hours...