All posts tagged "online marketing"

  • Why women can rely on great tech to boost productivity

    Technology and data is good for business. I know: it’s not exactly news, is it? Everything from marketing to recruitment and product development to customer interaction can be enhanced tremendously by taking advantage of the...

  • Power up! Strategies for women in online businesses

    Power up! strategies for women in online businesses

    In our online world, businesses are channeling their resources into the web like never before. Future consumers will have grown up living completely under the umbrella of the internet, meaning traditional marketing techniques simply won’t...

  • The 5 Cardinal Sins of business websites

    The 5 Cardinal Sins of business websites

    A great business site can easily become one of the most valuable tools for your company. It can strengthen the connection to consumers, it can offer them more convenience than any face-to-face interaction, and it...

  • 5 ways to beat the challenges of being a woman in tech

    My co-founder and I both left very female-dominated industries to set up Careseekers, an online platform that directly connects care workers and people needing in-home care. We built the platform from scratch after we struggled...

  • Developing your first business app? Don’t make these mistakes

    There’s no denying it; the business world now relies on tech features more than ever before. As the old saying goes; if you can’t beat them, you might as well join them. You can try...

  • Strategies to drive more clients to purchase online

    It’s no secret that more of us are buying products and services on the Internet each year. The evolution of mobile technology means we can complete transactions on our smartphones and tablets while we’re on...

  • 3 key ways to make your brand stand out

    3 key ways to make your brand stand out

    Growing a business in the modern is more difficult than ever. You have to think bigger than just expanding on a physical basis. People find businesses online now, and if your company isn’t taking advantage,...

  • 3 reasons your content marketing could be more successful

    3 reasons your content marketing could be more successful

    An essential part of any online promotional activity is content marketing. It’s an effective strategy used by millions of organizations worldwide each day. If you’ve invested in such a strategy, you may be wondering when...

  • Top SEO trends for 2017

    Top SEO trends for 2017

    Search engine optimisation (or SEO for short) has become a huge marketing tool that almost every online business uses—even without being fully aware of it. The problem with SEO is that it’s heavily based on...