Whether you have a new business or an established one, an essential asset of any company is an online presence. Websites offer businesses a virtual storefront and can serve customers 24 hours a day, seven days a week. As you can appreciate, there are dozens of different platforms available for business leaders to create their websites on. Nowadays, one of the most popular ones is WordPress, an open-source system originally designed solely for blogging purposes.
If you need to build or refresh your company’s website, it’s worth considering the WordPress platform. Here’s why:
WordPress is quick and easy to install
If you’re not a technology geek, the thought of installing a website platform on your server may fill you with dread. The thing is; WordPress is quite fast to install and configure! Many hosting companies provide their customers with an administration section for their websites. If yours has one like cPanel, you can usually install WordPress from it without needing to deal with the technical aspects of the installation.
Even if you had to “manually” install WordPress on your server, the process would take less than five minutes to complete. All you have to do is answer a few simple questions, the answers to some of them can be provided by your hosting company.
A well-known publishing platform
Did you know that WordPress powers over 70+ million websites in the world? Virtually all web designers and developers have heard of or worked with WordPress. That means if you ever need help with it, providers like Spark Logix Studios can come to your rescue!
Another advantage of the platform’s popularity is that it allows you to hire freelancers to help you customize your site. For example, you could work with one designer during the initial setup of your site, and another sometime later to develop it further.
You can change the look and feel of your site in seconds
Some years ago, even a small font or color change meant you’d have to pay a web designer to manually alter your HTML and CSS code for you. Thanks to WordPress, you can make any changes to your site’s design in a matter of seconds!
The WordPress platform allows you to install and manage themes. In a nutshell, you could refresh the design of your website on a regular basis without needing to re-enter the content you’ve put on it. The templating engine that is at the core of WordPress is powerful yet simple to work with.
Add all kinds of customizations
Last, but not least, WordPress isn’t just a way to make your site look pretty. It allows you to create, install, and configure plugins. These are extensions that carry out specific tasks on your website. Examples include:
- Ecommerce online shopping cart systems, such as WooCommerce;
- Payment processing;
- Integration with other database platforms;
- Security controls;
- Embedding of external content, such as from RSS feeds;
- And much more!
The best thing of all about WordPress is that it’s open-source; in other words, it’s FREE! So, when will you make the move?