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Boss Lady
Threats you need to guard against in the digital world
Our lives are becoming more digital every year with the emergence of new software, new technologies, and new working practices. This is a train that has left the station...
Boss Lady
Make your business different if you want to succeed
In a crowded marketplace, standing out from your competitors is essential if you want to succeed. When you differentiate your business from others, you give your target audience a...
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How to keep your staff happy
Running a successful business means not only focusing on the happiness of your customers or clients but on the happiness of your employees too. By keeping them happy, you...
Boss Lady
Digital marketing 101: Ticking every box
Digital marketing has long been the most important sales tool that modern companies have access to. Enabling you to spread the word about your work without having to venture...
Confidence
Fatigue is real: Care for you to function at your best
In the case of an emergency, an oxygen mask will drop from a compartment above your head. Fit the mask to yourself first, and then assist others. We’re all...
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5 Advantages of using checks with a business logo
Even though a lot of business owners prefer to use their credit cards or online money transfers to make business payments, some owners still favor the use of checks....
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Want to earn more? 3 Smart ways to boost your income
Everyone would love to make more money, and with the number of options that are open to us today, there are more ways than ever to do so. The...
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Smart ways to make your brick-and-mortar store digital
We can all agree that the last few months have been really tough for businesses and individuals alike. Quarantine, lockdowns, and social distancing have meant that a lot of...
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Importance of SEO in small businesses
SEO or Search Engine Optimisation is the process of optimizing your website to maximize organic traffic from search engines like Google, Bing, YouTube and Yahoo, it is one of...
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7 Site optimizations that capture more leads
Leads are the lifeblood of any small business. Whether you’re running a boutique store, an international ecommerce site, or anything in between, without a steady supply of new customers,...
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Mastering security in your business (physical and digital)
Your business is under threat, not only in the physical world but also in the virtual one. Unfortunately, many companies think that serious security breaches will not happen to...
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The critical aspects of a floristry business
If you have desires of one day opening up your very own floristry business, then it is important to remember that there is a lot more to it than...