Boss Lady

The 2 most important Rs you need for business success

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The business world is constantly in flux, adapting and evolving to match the demand. For your company to remain a success on the market you need to make sure it feels fresh to new customers. It has to always be the business offering more to customers and going the extra mile. To do this, keep two ideas in mind, relatability and relevance.

1. Relatability

What do we mean by relatability? If you want your business to be a hit with customers, they need to see it as more than just a faceless corporation. You have to show them the people behind it, who they are and what they can offer. Essentially, it’s about showing some skin and proving that your business is more than just crunching numbers for profit. Obviously, one of the best ways to do this is through marketing. You need to make sure that your marketing a) hits the target customer and b) shows them what makes your business great.

2. Relevance

If your business is relevant it’s going to be ahead of the competition. This means you need to make sure that you are investing in innovation. It’s important to look at exciting new concepts if you want your company to attract fresh clients and customers. But staying relevant is also about how you market your company. It’s key that you use the marketing tools and tactics that are, for lack of a better word, fashionable. It’s not about making ripples, it’s about making waves. One of the most exciting new ways to market is through Snapchat. A lot of businesses are already doing this and you can find out more in the infographic below … Designed by Avex Designs.

The 2 most important Rs you need for business success

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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