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3 Foolproof tactics for finding emotional balance in your marketing


Connecting with your audience on a personal level is one of the most critical pieces of a successful marketing strategy. People want to buy from other people, not faceless corporations. And if your audiences likes you and feels like you “get” them, they may very well choose your products over someone who has better prices.

Many times the act of buying something is driven by emotions rather than logic. So selling can be made easier if you appeal your customer’s emotions. But how do you connect with your audience on that emotional level? These 3 tips will help you get in tune with your audience and boost your results.

1. Motivate

It’s easy to feel down about yourself, and people are continually looking for a way to get motivated and rise above the daily grind. Your followers want to feel like they can do anything they put their mind to – so why not help them?

Show them that they’re totally capable of doing what they want and show them that your product or service can help them get there. Take a look at Nike – nearly all of their ads are centered around motivating people to train harder.


2. Go local

People are proud of where they come from and where they live. When you can appeal to local culture, you can gain fans.

There’s a reason why Budweiser creates a beer can for every team in the NFL, and Dunkin Donuts puts the logo of local teams on the cups. Does it make the drinks taste better? No, but it does resonate with the people who are proud of and support their local teams.

3 Foolproof tactics for finding emotional balance in your marketing


Don’t have the funds to advertise with the Patriots? Even as a small business, reach out and see if you can help support a minor league, amateur, or even youth team.

3. Get real

Many companies advertise with perfection and lavish imagery. Everyone wants the perfect body, a fat wallet, and their dream home. But how many of your customers have it? Your audience wants to see themselves in what you’re advertising – showing them an unrealistic version of the ideal person or place can put them off or even make them feel unworthy.  So be real and tell them that you understand who they are.

Take a look at Ikea – they cater to young people living on a tight budget in a small space. You won’t find them pretending that their target audience is wealthy and living in mansions.

3 Foolproof tactics for finding emotional balance in your marketing


No matter what you’re selling, it’s essential to connect to make an emotional connection with your audience. Doing so will turn your audience into loyal customers who are happy to do business with a personable company that understands their needs.


About Tabitha Jean Naylor

Tabitha Jean Naylor is the owner of and a certified Inbound Marketing Consultant with close to a decade of experience in both B2B and B2C markets. A self-described digital marketing machine, she prides herself in her ability to craft text that generates action. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  Connect with her on Twitter @TabithaNaylor or visit

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