Boss Lady

3 Key aspects of marketing you can’t over simplify

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Are you interested in establishing a marketing strategy for your business? If so, then you might be considering taking the DIY approach. However, this can be a mistake because while marketing online might seem simple on the surface, it’s actually incredibly complex.

SEO

SEO stands for search engine optimization and you probably already know this. You might also assume that it refers to things like keywords and links in content which it does. However, this is far from the end of the story. Instead, this is just the beginning. There’s a lot of other parts that you need to keep in mind if you want to ensure that your brand is optimized.

An essential part of SEO these days is link building and that doesn’t refer to clickable links at all. Instead, it’s about the actual connections you make with different sites and individuals online with your brand.

PPC

PPC is another area of marketing that can seem simple at first but underneath the surface is incredibly complex. PPC stands for pay per click marketing and this is as simple as it sounds. The price you pay is based on the number of clicks you receive. You need to set bids to gain keywords and ensure that your ads appear for the right target audience. While this sounds easy enough, it takes a little practice knowing what to bid and which keywords you should be focusing on.

Aside from this, it’s also important to be aware that the price you pay is based on clicks, not conversions. So, you could get a lot of clicks without seeing much in terms of people buying your products. This means that your marketing campaign will be inefficient. There are a few ways to correct this but the best is to ensure that the content on your site hits the right marks. If you are struggling with this form of marketing it’s well worth exploring PPC management services.

Content creation

It’s worth thinking about content creation. Content is still king on the market and a fundamental element of a promotional campaign that you need to keep in mind for your business strategy. You might think that you can create your own content. However, there’s a lot to consider here that you may well have overlooked.

When you are creating content you need to ensure that it is written to high quality, unique, targeted and engaging. These boxes are difficult to tick unless you understand how to reach an audience through writing. There are other points to consider as well. Your content should be consistent with your brand. When approached correctly, you should be able to read a piece of content and immediately know it is from your brand. With all these pieces, it’s essential that you get the right content creators for your business to ensure that you gain the desired results.

We hope this helps you understand that marketing online isn’t quite as simple as it might seem at first. If you underestimated the complexity here then you could end up in trouble and won’t see the results you need from your consumers.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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