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Exterior business signage and presentation: send the right message


This concise guide outlines why exterior business signage and presentation is crucial, and three ways to ensure it sends the right message to your clients.

Every business owner knows that it’s important to pay extra attention to their work space. If you don’t have a good working environment, it can have a big effect on your employee’s productivity. You may also be inviting clients to your office so it’s essential that you’re giving them a good first impression.

But a lot of people forget about the outside spaces when they’re designing their office. They’ll spend lots of time and money making the inside of the office perfect, but the outside is still just a dull car park.

That’s a bad move because the outside of your office is a good opportunity to show off your company to people that are passing by with the right exterior business signage and presentation. If you haven’t thought about it before, here are a few tips on designing the outside of your office.

Exterior business signage

Signs are an important part of office design that is often overlooked. They’re not just there to let people know that they’re at the right building, they’re a great opportunity to build a brand as well.

If people drive by and they see a boring black and white sign, they’re not going to remember your company name and they certainly won’t look you up when you get home.

But if you create exterior business signage that grabs their attention and intrigues them, you might end up with some new customers. That’s why it’s always a good idea to spend some money on a decent sign and think properly about the design of it, including custom LED signs.

As well as exterior business signage on the front of the building, you should consider putting up some big banners so people can see your branding from all angles, even if they’re not driving right by.

It makes it easier for people to find you and makes the building more attractive. G&S Industries are a leading manufacturer of steel poles and they can do you some great banner poles. Then you just need to get a design company to create the actual banner for you and you’re good to go.


The way that you maintain your office exterior and surrounds says a lot about you so if you leave all of the plants to get overgrown and scruffy, anybody that visits your office is going to think that you’re a careless business owner. That’s why it’s important to get landscaping services in regularly to keep it all in order.

Clean the windows

There’s nothing worse than dirty, streaked windows on the front of an office, especially if it’s a modern one with a lot of glass. It makes the building look old and worn, even if it isn’t.

People will turn up and take one look at it before deciding that you’re the kind of business owner that doesn’t take pride in their company. Natural light is also good for productivity but if the windows are dirty, you’re not going to get much light in so you need to clean those windows. It’s only a small thing but it does make a big difference.

Why exterior business signage and presentation is important

The facade is part of your corporate identity

A business building provides practical space that is primarily functional and protects against external weather conditions. But the facade is much more than just a practical part of the building envelope: it is the face of a company to the outside world, so exterior business signage and presentation says a lot about the culture and identity of a company.

However, when designing the building envelope of a business building, not only aspects of functionality should be considered. Rather, the facade also occupies an important position with regard to the corporate identity of a company.

Just like all other forms of external representation, it is just as important as the architecture of the company headquarters is designed. In addition to the pure design, this also includes the selection of building materials.

External representative identity

In order to convey a coherent and unique image of the company to the outside world, the corporate identity should be taken into account when designing the facade.

The aesthetic ones should be combined with the functional as well as the financial aspects. A suitable appearance carries your corporate identity to the outside world and supports the corporate image that is to be conveyed.

How to choose exterior business signage and facade designs

You are not yet aware of how to design the building envelope to reflect your corporate identity? Ask yourself the following question: How should the company affect others? Modern and innovative? Then the chosen shapes, colors and materials should also go in this direction. Would you rather convey an image of sustainability with your company?

Then the materials for the facade of your company headquarters should also be resource-saving and sustainable. It is important that the selected design parameters evoke the right associations among the viewers.

If you neglect the outside of your office, you’re sending the wrong message to potential customers.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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