Women In Business

4 tips for growing your small business


The question on most business owners mind is: what can I do to grow my business?  Whether your business is in start-up phase or well established, it’s always a question that sits in the mind of an entrepreneur.

1. Trust & credibility

While we are fully aware of digital content, digital advertising & email marketing; it’s important not to overlook the fact that consumers are 90% more likely to trust a brand recommended by a friend.

How can you tap into local partnerships and collaborations to build engagement and bring results?

Find opportunities to connect with new clients & customers. Your past sales & enquiries will help lead you to the source. The focus then becomes building creative solutions to bring further growth via an untapped opportunity.

Would an activation, pop-up experience, seminar or amplified intro offer work for you?

2. Understand what works

When it comes to business growth, playing it too safe can stall progress. My philosophy is to take calculated risks.

As you launch new services or products, expand your Sales & Marketing strategies, and remember to identify your KPI’s … there must be a measure of success.

This will help decide quickly whether your approach needs to be refined or abandoned depending on the outcome.

3. Find a mentor

Beyond networking with other Business Owners, find a mentor who can assist in navigating the ups and downs that come with owning and evolving a business.

Choosing someone with experience in a variety of skills, knowledge and connections beyond your own will allow you to expand your skills quickly, whilst often saving money along the way. It’s also incredibly important that you are comfortable with your mentor too!

Whether you ask someone you admire, or work with a business coach — you’ll be stretched to new levels, keeping you inspired and motivated to do your best.

4. Opportunities

We are creatures of habit. It’s not unusual to stick to ‘Business As Usual’ Marketing Strategies. They are quick, easy and what you know best.

It’s also important to dedicate time towards learning new technologies, marketing techniques and implementing streamlined processes to help save time, reduce operating costs & increase exposure.

5. Events and networking

Putting in the necessary hours to connect with like-minded people is an extremely important element for growing your business.

Attending events, connecting with influential and knowledgeable experts and spending time strategically growing your network should remain a priority within your business.

Events can be found via social media hashtags, entrepreneurial groups, Facebook events and through simply asking your existing connections.

Through making connections both online and offline is a powerful technique, both for business growth and understanding what others are doing in their businesses.

About Alison Morgan


Alison Morgan is a specialist Business Coach; helping Small Business Owners create successful strategies for Business Growth, Branding, Websites, Start Ups, plus more. Alison is the creator of the Australian Business Growth and Networking Events and the Mindfulbiz Podcast. In addition, Alison is a respected Industry Blogger, regularly reviewing and showcasing products and services.

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