Boss Lady

4 ways to grab attention and increase clients for your business


Unfortunately, customers are not going to fall into your lap. You’re going to have to go out there and find them. Grabbing their attention and doing something they can’t ignore is the best way to do that. Here’s how it can be done.

Have a sales pitch, but don’t be too eager

Having a sales pitch ready to fire off when you meet a potential customer is important. If you don’t engage people, they can lose interest and head elsewhere. But, at the same time, you need to know when to step back and not pressure the customer too much. This is important because nobody wants to feel like they are being pressured into buying something.

If you come across too eager, however, this is how the potential customer will start to feel. As soon as they feel that way, they’ll take a step back, and then you’ve probably lost the chance to make a sale. So, your pitch needs to be good and delivered in the right way.

Be a top ranking search result

In terms of online sales, it’s all about making your website stand out when people use search engines. These days, search engines are your best friend when it comes to directing customers to your website. You just need to know how to rank as high as you possibly can on results pages. Anyone who fails to do that will have problems later on down the line.

If people can’t find a link to your website near the top of search results page, then they’ll be unlikely to even reach your website. So, use HOTH reseller services to make your website as easy to find as possible. It’ll pay off when you see your traffic go through the roof.

This step is really important to go through thoroughly. Search engine optimization usually involves a long-term approach in executing correctly and there are many different variables and tactics to use. You should at least go through the fundamental ones like having your website load as fast as it can and reviewing your content so it doesn’t have grammar mistakes, is relevant & has some keyword optimization.

Website speed is most important when you start so look for a web hosting provider that you can trust with having your website up and running 24/7 and with great speeds.

Content related optimization can be done by yourself for no cost with a little bit of learning by watching great tutorials on Youtube and so on. You can improve your ranking and customer experience by offering voice search.

Build relationships with influencers

There are some people in every sector and industry that act as influencers. They could be top business owners, bloggers or media figures. Whoever they are, you need to know them and build relationships with them. If you can do that, your business could be covered and highlighted in a way that makes people take notice.

When someone who runs an influential blog, says something positive about your company, people will listen to them. And then they might seek out your company and its products for themselves. Focus on building these influencers and create a network of important people around the company.

Display a real enthusiasm

The great thing about enthusiasm is that it’s contagious. If your business is able to display a real enthusiasm for what it does and the customers it serves, people will recognise this. It’s something that is still quite rare in the world of business. If your rivals are all quite dry and dull, your business can stand apart from them by being positive, exuberant and enthusiastic.

Of course, just how enthusiastic you are will depend on what your business does. You don’t want to go over the top in case this annoys the very people who you are trying to turn into customers. So, there is a fine line to tread.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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