Content marketing involves producing relevant and exciting content that adds value to your audience. However, the most fantastic, fascinating content accomplishes nothing, if no one gets to see it. In other words, promoting content is extremely important.
As a matter of fact, content creation and distribution go hand in hand. Therefore, to succeed, you need to excel at putting the right material in the right places to get the desired result.
The following four easy and effective tactics will make promoting your content a stress-free job.
Share on social media multiple times
Content creation takes a lot of time and money, so you should get as much benefit from it as possible. Unfortunately, if you only share your new content once or twice, many people in your audience may miss what you post because your material gets buried before they log in.
Keep your content visible in more timelines by scheduling posts over several weeks. If you do this, you can, without additional cost, dramatically increase the number of people who see your content.
To avoid appearing spammy, share a different snippet from your content each time. You can also create a different custom graphic to post with each snippet.
Taking the time to manually re-post your content may make this tactic difficult. After all, you get busy with other marketing tasks during the day. To simplify your work, consider using a helper application such as Buffer.
Repurpose content
In addition to splitting your content into discrete chunks, you can repurpose it in different formats. For example, you can take the information from an article and use it as the foundation of an infographic, video, podcast, presentation, etc.
You benefit from the reuse of your content in two ways. First, you capitalize on the time spent creating the product. In essence, in exchange for a minimal amount of additional time, you can extend the usefulness of your initial investment.
Second, you expand your audience because different people prefer different formats. For instance, someone who might not want to read an article may want to watch a video that covers the same content.
On the other hand, some users may prefer taking a look at an infographic which outlines the key information from your original piece of content. Infographics are a visually appealing way to display data by combining text, images and design. Creating them will allow you to reach a wider audience.
Use quora
Online knowledge sites such as Quora offer another key cost-effective way to promote your content. Using this site, you can not only promote your content but also exhibit your expertise by helping the community. As a result, your participation in Quora can substantially boost brand awareness and authority as well as increase the visibility of your content.
To get the most from Quora, visit the site after you publish a blog post and search for related questions. Next, answer the questions without revealing all of your content. Instead, add a link to your blog post. As a result, you can build website traffic while establishing your expertise.
Email influencers and subscribers
Building your professional network can also help you get more from your content marketing campaign. When you connect with industry influencers and other players, you add credibility to your brand while gaining access to their audiences.
For starters, mention a key name in your blog post and then give that person a heads-up via email. Ideally, the influencer will share your blog posts with their readers.
You can also use your email marketing list to squeeze more benefits out of everything you publish. By sending regular emails, you keep some of your most valuable contacts engaged while exposing your content to new audiences.
Use content curation sites
Internet users love sites such as Scoop.it and Paper.li because they make fantastic content easy to share and find. While such sites have large user bases who share your material on the site, they also promote external sharing.
In general, content curation sites integrate well with social media and attract large numbers of followers. While using the site, you can use the “suggest” function to send your content directly to individual curators.
Final thoughts
You spend a lot of time and effort on your content marketing strategy, so why not maximize its benefits? By taking some simple steps such as republishing and repurposing your content, you can affordably expand your reach. Similarly, you can grow your audience by using online tools and third-party sites. Put the above five tips to use right now, and watch your success unfold.
