Boss Lady

5 things that stop your business growing


As a small business owner, I realize how challenging it can be to start your own business. Everything costs money. Even something as simple as having a professional email address can be expensive.

Unfortunately, there is no excuse for not having basic marketing collateral and promotional items to raise awareness of your business.  There are many entrepreneurs sitting on great ideas but lacking the ability to secure business, often because they overlook the simple basic foundation tools of business action.  There are five basic things that every business needs in order to be successful.

1. A professional website

While coding and graphic design may not be your strong suit, there are several websites that provide templates that are easy to manipulate. Without a website and online presence, you do not exist to your customer. It is highly unprofessional to have a basic HTML website that looks like it hasn’t been updated since the late 90s. Invest in having a professional website that reflects the quality of the service the customer will receive.

2. Contact Information

It is imperative that a business has listed contact information for your customers to reach you. More importantly, it is equally critical that you have accurate information listed. Simply put: no one is going to go looking for you. They have already done that if they’ve found your business. You have to be ready for your customer, the first time, they are researching your company.

3. Being responsive

Once a customer inquiries your services, you should be prompt in responding. If a customer is looking for your services, chances are, you’re not the only person they have inquired with. If a customer has to wait two-to-three days or more to hear back from you, they have more likely already found a vendor to use. Or they could have potentially forgotten who you are. Being prompt and responsive is the first impression as to what kind of service your client will receive.

4. Being professional

In conjunction with being responsible, one should equally be professional. One thing that will run any client off is hearing a vendor telling them how busy they are. The truth is, nobody cares how busy you are. Your client is your business. Your client’s only concern is being serviced. Your client is paying you for a good or service. If you cannot deliver what they are expecting within a reasonable time-frame, then you are probably in the wrong business.

5. Follow-ups

Your clients are just as busy as you are. If you have not heard back from them within a few days, don’t be afraid to check in with them. If you’re not following-up with them, then you’re most likely you’re missing an opportunity to gain a client. This doesn’t mean to pester them; simply follow-up to remind them that you’re interested in their business.


About Alexis Nicole White

Alexis Nicole White is a Managing Director of An Executive Solution Concierge, in Atlanta, GA. She's 31 years old and a mother of a 10 month old son.

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