Boss Lady

5 Tools for the modern entrepreneurial woman


While there is still a long way to go for entrepreneurial women, we’ve made great strides in recent years. Thirty years ago, there were only 4 million women-owned businesses in America. That number has nearly tripled in the years since. Furthermore, 40% of households have women as the sole source of income.

Issues like wage gaps and opportunity restrictions are still– and may always be– a work in progress. However, having the right tools to get the job done will make the path a little easier. Here are five tools the modern entrepreneurial woman needs to succeed.

A toll-free number

Unless you want to put your personal phone number on the internet, consider getting a toll-free number. Not only will this add a layer of protection to your personal information, it looks established and professional. You can take this a step further by using the UniTel Voice Virtual Phone System App to create a centralized virtual switchboard.

Having a centralized system is especially beneficial when you have an employee to help screen your phone calls. As your business grows, you’ll be able to ensure that every customer is directed to the person with whom they should be speaking.

A Productivity app

It can be challenging for entrepreneurs to keep everything on track and not lose focus, especially when they have children to contend with. Using a productivity app will help you keep your focus and work as efficient as possible. Apps like Evernote are great for storing ideas and tracking project progress. Apps like Focus and Forest use the Pomodoro technique to create a healthy balance between effective work and break time.

Cloud storage

In today’s fast-paced society, people are always on the go. Gone are the days of forgetting an important USB drive that you need for a business presentation. These days, everything should be in the cloud. That’s why you need a reliable cloud storage system to make sure you can access your business files anytime, anywhere.

DropBox is a popular choice for secure storage, with various plugins and advanced sharing systems. Google Drive has multiple integrations that work exceptionally well with Android devices and is a powerful alternative to Windows Office Suites.

Easy graphic design

Not everyone has the tech-savvy required to create beautiful images in Photoshop, nor the time. Online apps like Canva are free to use and can be accessed via phone or computer. With numerous free layouts created to fit the various social media image measurements, stock photos, and fonts galore, Canva allows users to create a professional looking ad or post in minutes. So the next time you want to advertise a last-minute sale, it can truly be last minute.

Social media management

If your business isn’t on social media, it doesn’t exist. However, social media management can be a full-time job. In fact, it is some entrepreneurial women’s full-time job as they’ve identified a need in the market and built a business around it. If social media isn’t your business, using an app to schedule your posts can make a huge difference in your reach and conversions.

Apps like Hootsuite and Meet Edgar are popular choices for social media scheduling, but supporting another entrepreneur by hiring a social media manager is also a great option.

Advice for the modern entrepreneur

Yes, it is important to have the right tools to make your business run smoothly. However, the most important tools you will ever have are your dedication, intelligence, and most importantly, belief in your abilities. These different technological applications will make your job easier, but you are the brain power that makes them all run.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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