Boss Lady

5 Trends business owners must know

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Running a business can often be stressful and exhausting. Whether it is a new company trying to make waves or one that has been around for years and trying to maintain their position, or a business run by 4-5 partners or a solopreneur, there are many factors to consider when aiming for success. Here are some trends business owners can use to their advantage to boost their business forward.

5 Trends to consider

As business owners, you must do everything in your power to keep your company afloat. Whether it is to buy a toll free number or to invest in new project management systems, you want to provide your employees with the right tools and customers with the right product.

1. Set up reliable communications

Business owners should consider switching to a cloud-based phone service provider for your office communication system. Many of them offer tools and features that help organize and manage call volumes while also providing options to enhance the way your business interacts with its customers. You can forward calls to different departments or numbers during certain times of the day. Or, use an automated response system to answer calls and help callers resolve their concerns.

For example, GlobalCallForwarding offers call recording, unlimited extensions, and more. By reviewing recorded calls, you can identify strengths and weaknesses, customer preferences, and more. You can even use the recordings as protection from personal and business liability. And so, you can use these options to improve internal and external communications.

2. Hire professionals to help your hire

With how competitive the market has been, it’s becoming more clear that companies need to stand out by hiring top-level talent. Therefore, the hiring process is growing more and more crucial with employers looking for specialized talent and skills. To save yourself some trouble, hiring a consultant can reduce the workload and ensure that your business scouts and chooses the best of the lot.

3. Personalize your services

With a growth in DIY services, companies not offering personalized or customizable services can fall behind quickly. Make your customers feel like they are not just another profit-point but that you actually care for their specific business or needs. Use tools and tactics that help you get hyper-personal or let you engage with your clients on deeper levels. Create personal connections, use first and last names, build custom plans, etc.

4. Consider automation tools

To improve productivity within the office, it may be a good idea to invest in project or content management systems. This means using a program or software like Teamwork, Monday G Suite (Docs, Sheets, Slides), Microsoft Teams, etc. You can organize, share, keep track of important files and documents through such software. And since they work over the internet, you can consider work-from-home and remote employees as well, which will reduce costs in the long run. Use office automation tools like cloud computing, customer relationship management (CRM) systems, email marketing, file sharing, back-up software, visitor management tools, room and calendar scheduling, and more.

5. Make eco-conscious decisions

Going green is the latest trend all over, whether it’s for personal preferences, university movements, or a company’s new mission statement. And so, if your company is not making eco-conscious decisions, you may fall behind competitors that do. You can achieve this by making “green thinking” a part of your company’s culture. Consider:

  • Eliminating the use of plastic
  • Partnering with green vendors
  • Changing light bulbs
  • Initiating recycling
  • Hosting fundraisers
  • Switching to greener products (cleaners, room sprays, etc.), and more.

H4 Closing: Don’t be afraid to make changes

Business owners have many resources available to help them support their business as well as their employees. Happy employees and customers make happy businesses. But trends and preferences keep changing and evolving and you need to keep with the times. Don’t be afraid to take the leap and do what you think is best for your company.

About Peta McGrath

Peta McGrath is an accomplished marketing and career advisor, specialising in helping women develop their best possible strategies for career and business advancement.

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