Boss Lady

6 challenges of managing an online business – how to meet them?


No doubt, online business has become a catchword of the modern era. Given the growth and freedom of the online business industry, a vast proportion of youngsters want to set up an internet-centric business.

However, it is easier said than done. Managing an online business will require you to go through a certain set of challenges, and until you see them off, there is no way your brand will turn into a success story.

Considering the current nature of online businesses, here is the list most prevalent challenges with tried and trusted solutions:

1. Generating more traffic

After all, what’s the point of setting up an online business if people are not going to see it in the first place?

So when it comes to managing an online business, be it about buying and selling cars online or SEO services, visibility easily takes precedence over all the hurdles.

People heavily rely on search engines, primarily Google, to generate traffic and thereby engage in activities like SEO.

Undoubtedly, it is an excellent way to introduce your business to new people, but Google alone won’t help because the search engine is already overwhelmed with this responsibility. Statistically speaking, more than 50 percent of the online businesses are depended on Google for their visibility.

So the takeaway message is quite an unambiguous one. While you can’t take Google entirely out of the equation, you certainly need to exploit other means like social media platforms, email marketing, PPC and suchlike to get more eyeballs.

2. Finding the right niche

The competition on the internet is fierce. People are running online businesses that were unthinkable about a decade ago. So whatever online business you want to set up, the odds are, there would be hundreds of people already running them.

You have to engross yourself in market research to nib in the bud of this obstacle. For example, after conducting lengthy market research, if you have concluded that web developing is in demand and you must invest in such a business. Perhaps it’s time to take your research a step further. It will enable you to learn about the latest trends in web development. Staying current can boost your bottom line.

3. Slow website

This is the era of millennial. They have grown up in a world where everything happens at a swift pace. This impatience is very much evident when they do internet surfing as well. If your website does not open up right from the get-go, you can lose potential customers. The majority of the internet traffic comes through mobiles, and guess what, if your website takes longer than 3 seconds to open, you will lose about 53% visitors.

You don’t have to take any drastic measures to upscale your website speed. The solution lies in doing simple stuff like keeping the webpages free from bugs, optimizing images, removing unnecessary plugins, and so on.

Of course, you can also search for the best internet providers to ensure your site is always loading as quickly as possible as well, and this will certainly help. 

4. Stretching your business beyond borders

Many online business owners assume that it’s an era of globalization, and just being online makes them accessible to worldwide audiences. Well, true that the internet has made it easier for you to globalize your business, but, in reality, it is still one of the biggest challenges faced by the online industry.

The solution lies in providing payment methods that work on other sides of the borders. Also, people would like to read about your services or assistance you provide before indulging in any transaction, so you must provide translated content to them. The content is the king.

Be mindful of the fact that not all the people will come on your website to hire your services. A fair proportion of them will visit your site to keep themselves updated about the latest trends, informative blogs, and how-to videos. Long story short, translated content holds the key as soon as you step out of your geographical boundaries.

5. Cybersecurity

Unfortunately, security breaches are a reality. Despite the advanced measures taken to secure data, now and then, we hear about a massive hack that takes the world by storm.

Who can forget the recent Facebook security breach? Ever since then, people have become cautious about sharing their details on Facebook. No matter how a big firm may be, once the hackers have access to its software, it will never be able to get the same amount of trust from people ever again.

Talking about the solution, you should invest in the basic software to keep the security at its highest regardless of the niche of your business. Apart from that, you can also consider hiring a security consultant who will keep an eye on safety measures and nib in the bud of any issue before it’s too late. Depending on how you deal with it, data security is one of the main factors that may affect sales in your business.   

6. Creating strong relationships with customers

The essential ingredient of a strong bonding is trust. And online businesses are not that easy to trust compared to physical businesses. Of course, there is a huge difference in meeting people in person and knowing them through the internet. What makes things even more difficult for you is the fact that there is a history of people being tricked into believing fake online businesses.

So you should come up with all the essential details about your business. It includes your phone number, the physical address of your business, details about employees, and awards or certificates you have received from trustworthy institutions.   

Once your business grows, you can even share positive customer reviews from reputable review platforms. No wonder, People will take their time before they readily trust your brand, but eventually, all these factors will make the difference.

Final thoughts

You may pick any niche you want, but these hurdles will cease to go away until you decide to take them head-on. Take any leading brand of the world; none of them would have achieved the heights they are enjoying today without dealing with these burning challenges. The same goes for you.

About Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

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