Boss Lady

6 Old marketing techniques that still work


In this day and age where anything can be looked up with the supercomputer in your pocket, sometimes going old-school is still a fantastic way to live.

So many people are worried about someone hacking their computer and stealing all of their passwords. You know what’s really hard to hack and steal? Your passwords written with paper and pen in a notebook.

There’s a reason the United States Army uses an ancient computer system for their nuclear launch system. They’ve never upgraded to the latest version of Windows and by all accounts won’t be doing so any time soon.

Nowadays, digital marketing is huge, as it should be! There are countless digital marketing stats that point to repeated success for businesses. You should definitely be taking your business online and promoting it there.

But, you shouldn’t be leaving out traditional forms of marketing. Sure, some of these ways are now outdated and largely useless (like advertising on AM radio or offering a free VHS when you sign up) but there are still plenty of old-school marketing techniques that can still help promote and grow your business.

Below, we’ve listed six to help get you started.

Face to face networking

Over the next 100 years, we’re going to see a lot of changes in the marketing world. But what will always have a place is face to face, relationship networking and marketing.

Nothing quite beats word-of-mouth, referrals, and handshakes. You should still be handing out business cards at events and hosting workshops when you can. The digital age has caused us to lose plenty of face to face interaction but people still enjoy the human aspect of marketing.

Just because you’re in the digital world doesn’t mean you should skip out on the old-fashioned approach.

Direct mail

With the advent of email, one would have thought direct mail would eventually fall by the waste side. Now, however, direct mail thrives as it means higher response rates and easier retrieval.

People are more likely to respond to direct mail than they are to email, meaning you shouldn’t ditch that mail campaign just quite yet.


Besides word-of-mouth marketing, there probably isn’t an older form of advertising out there. Signage works because of its low cost over time rate. You’ll want to find top quality signs in order to make sure they last for years to come.

Signs don’t just have to be on storefronts, as they can be on public transport vehicles, benches, public spaces, and much much more. Signage allows you to get creative with your advertising and placement.


Much like direct mail, flyers are a chance to show off creativity and generate a high response rate among potential consumers.

Flyers usually work best for local businesses, who are able to leave them around town as well as hand them out in person. They are essentially cheap, walking advertisements that can reach hundreds of people in little time. Embrace the power of the handout.

Promo gifts

Even though you shouldn’t be handing out any VHS tapes any time soon, promo gifts are one of the older marketing tactics that still see plenty of success today.

Having something physical can go a long way for a customer instead of having them head to your website or wait for an email code. The promo could be anything, like discounted service, an extra product, or some other item altogether that they could use. Feel free to get creative!

Interacting more with customers

If you’ve been involved in sales or marketing for a long time, you know that it’s much easier and cheaper to retain an existing customer than it is to go out and find a new one.

One of the best ways you can keep up relationships with your customers is by talking and listening to them. You can ask about their store experience, the products they’re using, or simply about their regular lives.

Plenty of businesses are built on solid relationships. Reaching out to your customers shows them that you care about their wants and needs. This could, in turn, lead to better business growth as they will encourage people to use your services as well.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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