Women In Business

7 best ways to brand your business… and yourself

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When building a business and your place within an industry, it’s important to start off on the right foot.

Positively branding your business and yourself is a vital part of getting ahead and achieving success.

That’s why it’s important to get everything right from the beginning and keep developing this as you go along.

1. Determine your target audience

Your target audience is the one you aim to market to – the demographic that will become your clients, and will be the defining factor in how you brand yourself and your business.

Determining who they are will help you target them specifically and tap into what they are already interested in, further branding yourself and business by listening to them.

2. Find your voice

It can be easy to get lost in a sea of loud voices, especially if you’re new to an industry and don’t know where you stand.But that’s exactly why you have to find your voice and use it.

Doing this will help you brand yourself and your business by showing others that you are confident, a leader, and are clear in what you are saying and doing. Think about how your ‘voice’ differs from your competitors, and develop that aspect.

3. Perfect your LinkedIn page

Having an excellent LinkedIn page will help you brand yourself and your business by showing how professional and experienced you are.

Showing awards you have received will also help solidify your business and your place within an industry as it will show the success you’ve achieved, that others have taken notice of you, and make others take you seriously.

4. Follow up

Following up with people you’ve done work for (or even a job or project you pitched for) is a great way to brand yourself as someone who is serious about the business relationship.

This will brand your business as one that cares about customer satisfaction and you as a professional, who can follow through on what she says.

5. Establish a presence

It’s not enough to just exist as a company or individual. Establishing your presence in the market will help you brand yourself and business by getting people to take notice of you and know you’re there.

Make sure you’re getting the word out via every marketing channel and means.

Don’t neglect a particular social media channel or promotional opportunity, because you think it is ‘chickenfeed’… big birds grow from chickenfeed.

6. Generate brand awareness through networking

Networking to generate brand awareness is a great way to brand yourself and your business as it will make people aware of you and take an interest.

It will also put you in touch with great industry contacts who will be able to help you on your journey and provide a wealth of advice.

7. Develop a communication style

What you say isn’t always enough. These days, the way you say something has a huge impact on your brand and how your audience receives it.

Developing a good communication style is important and will help brand you and your business by displaying your confidence, leadership, and clarity.

About Rowena Nagy

Rowena Nagy is a Journalist at The Business Woman Media. A graduate in Journalism, Media and Communications, she is passionate about in writing, travel journalism, video journalism and Public Relations.

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