Women In Business

7 ways to boost your business without spending big money

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Spending money is inevitable. You have rent and bills to pay? You spend money. You need to buy something? You spend money. You have a business? I think you see where this is going…

But here’s a question. In the case of the latter, if you have to promote your business, do you have to spend big bucks to get a big return?

While ‘yes’ is the most obvious answer, ‘no’ is just as logical — because there are a lot of ways to promote your business without the big financial expense.

Make the news

This can be a great way to boost your business profile without spending a lot of money.

And it has a far wider reach than it could have 15-20 years ago because of social media, which clients—and potential ones—can access anywhere, anytime.

Identify newsworthy developments in your business, and get a press release to journos, while also pushing it on social media.

Crowd-funding

Crowd-funding is a great way to raise money fast from a lot of different sources because, with the help of sites like Kick starter and Indiegogo, it is a great grass roots method of fundraising. It can help get your business or product off the ground, and it gets your target market involved from the beginning.

Do partnered giveaways

Partnered giveaways are a great way to promote your business without spending too much money. Your partnership with another, better known brand gives your target market an incentive to give you a chance.

Foster user-generated content

User-generated content is a great way to boost your business without spending a lot of money because it’s an independent review of your business or product. This will help generate business for you because it’s not you doing any promotion for your product or telling people to visit your business—it’s a customer. And word-of-mouth can be better than any ad on TV or radio.

Use social media

Social media is an incredibly powerful and popular tool to promote your business, with people constantly using one or multiple platforms to review and promote products, businesses, others, and themselves.

So having multiple social media channels, i.e. Twitter, Facebook, and Instagram, can help you promote your business, with the number of people in different countries discovering you via this medium being countless.

Dispose of weak ads

Poor ads can make your business suffer and are ultimately money wasters because they make no sense, they don’t tell anyone about your business and what you offer, orwhere to find you.

To fix this, you should review your current ads, marketing strategy, promotion techniques, etc. and start all over again— preferably with the help of an independent advertising, promotions, and marketing professional to help guide you through this process.

Green energy

Being green and environmentally friendly is very popular and people love to see businesses and organisations incorporate it into their values and business model.

Broadcasting that you are green  can boost your business without spending too much money because people like to be involved brands that line up with their own beliefs and values – and you  will be environmentally friendly and saving on overheads and bills.

About Rowena Nagy

Rowena Nagy is a Journalist at The Business Woman Media. A graduate in Journalism, Media and Communications, she is passionate about in writing, travel journalism, video journalism and Public Relations.

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