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What are the best website features your business should include?

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If you plan to launch a new business during the next couple of months, there is a decent chance you will have to design and publish a website for your new operation. Of course, people without experience in that process are going to make mistakes, and that is why there is some free expert advice on this page. Regardless of your industry or the nature of your company, the same rules should apply. So, take a moment to read some of the ideas in this post, and then make sure you incorporate them before launching your site and putting it on the internet for the world to see.

Write an alluring “About Us” page

The first thing you need to do is make sure your website does not look amateurish or like it represents a faceless corporation. Most consumers want to know the backstory of the businesses they choose to use, and so you need to create a piece of text that explains how and why you started the brand. Try to make it as personal and touching as possible because new customers will love reading information. With a bit of luck, your “About Us” page should encourage consumers to feel a connection with your business, and that will result in increased sales and loyalty.

Include multiple means of contact

Secondly, you need to ensure that anyone who visits your website can get in touch with your team without working too hard. The expert web designer you hire is sure to highlight that fact. So, make sure you have email contact forms at the very least. You could also provide a live chat solution so that website visitors can speak to your team in real-time. Hopefully, that should prevent people from looking elsewhere and discovering the domains of your competitors. You also need to include a postal address and some telephone numbers for the best outcomes. 

Add stunning product images and descriptions

When it comes to taking stunning product photographs and writing alluring descriptions; you might want to take a look at some of the most popular freelancing sites around today. It’s possible to hire experts on those domains who can handle the process from start to finish on your behalf. Freelance writers and photographers deal with products like yours all the time. They should have the knowledge to ensure your site becomes as effective as possible at encouraging sales and boosting turnover.

You now need to get a pen and paper out and start writing down the basics for each page of your company’s new website. Try to think about all the info you want to include, and then ask your chosen web developer for some tips and suggestions. People working in that industry deal with hundreds of business owners in the same position as you every single year. So, they are the ones best placed to notice trends and strategies that tend to work well. Lastly, make sure you publish legal information and the details of your delivery and returns policies on the domain. You are legally obliged to do that.

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