Boss Lady

How to boost your brand presence in different seasons


Winter season is when temperatures drop and folks are either inside more or — the lucky ones —on a ski vacation, not to mention shoveling snow. But your business is still up and running. This might be the ideal time to promote your company with the right items that will leave a great impression as the clothing is worn over and over again.

Look at winter-weight clothing items or even other branded gifts that people can use in the colder weather. A branded ice scraper for windshields will stay with them all season long — and likely permanently.

Designs can be silk screened, or have die sublimation, embroidery, 4-color digital transfer or other methods, depending on the item surface. You can generally see a sample before you order and then upload your artwork when ready.

Keep ’em warm

Winter calls for printed apparel that provides warmth. Think of:

  • Fleece scarves
  • Jackets
  • Hats
  • Socks

Have you ever thought of a beautiful fleece scarf with your logo or company artwork? This would make a great promo or gift for employees. In some cases, die sublimation printing can be used to create a beautiful image that promotes and pleases at the same time.

Custom apparel will be appreciated as it is worn and used, making a unique statement that makes your business visible. You’ll be increasing good will with a powerful promotion. Formal clothing as well as casual can add zing to your brand recognition.

Outdoors and more

When your clients, customers or employees are traveling during the winter, they will appreciate a custom printed fleece hoodie with your company logo on the front. It’s made of Eco-fleece and is great for an extra layer during travel. Your imprint makes custom apparel unique and special as it is worn to keep the cold away. This fleece is available for both men and women.

Travel to warm places

Winter also means that some people might be headed to warmer climates. In that case, they will appreciate some travel clothing items to remember you by.

Get them ready for summer or vacation time with flip flops that are custom imprinted. Design with a tropical theme, then put your logo on it. Or use a great beach photo of idyllic sands and blue skies. These are perfect for a travel business or hotel chain.

Polo shirts are the ideal choice for businesses in the warmer months. You’ll have a choice of long sleeve or short sleeve with a custom imprint on the front. They come in a variety of colors, from brights to darker shades. Match to a theme or colors used in your environment or business. Some designs are embroidered with your custom logo while others are silkscreened.


Think of apparel during your next expo event. Your employees can wear custom shirts or you can give away such items as aprons. A new business, especially in the food industry, will stand out with eye-catching apron designs. The “Hot Mess” apron comes in an amazing choice of colors and can be silkscreened with a saying or your logo. Waist aprons are a great possibility for a restaurant or bar; they have pockets to hold whatever is needed for the job.

Men’s dress shirts can be embroidered with your logo and make a great addition to your expo booth workers. Impress the crowd as well as those who wear the shirts.

You can order a sample if you’re not sure what the item looks and feels like. Then you can place the order online to add your own custom printing to the chosen color. It’s that easy. Your sample may be imprinted to show the capabilities of decorating that item. Give us a call if you have a question; an account manager can answer your questions and help you pick the right apparel for your needs.

Winter may be here, but your business will see sunny days ahead with the right custom promotional apparel.

About Carmel Isaac

Carmel Isaac is a tech-savvy business advisor who helps companies make the right choices to scale their brands without breaking.

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