Boss Lady

Top 5 Advantages of boosting your business with an online presence


As incredible as it sounds, Christmas is just around the corner. Now is the perfect time to get your Christmas promotional plan together to maximise the holiday season frenzy. You are already aware of the fact that Christmas is the single most important time of the year for every retailer. Fortunately for all online merchants, the demand for online shopping continues to grow at staggering rates.

Today I wanted to provide some ideas and thoughts around boosting your business with an online presence. Yes, I am talking about a beautiful e-commerce website which allows you to sell your products all over Australia, instead of just your local area.

Top 5 Advantages of building a beautiful website to sell more of your products

  1. Growth for online shopping continues to grow at a remarkable rate, and you should be part of it.
  2. You will look more professional, and you can build your brand.
  3. Your marketplace will grow significantly, overnight.
  4. You can run specific marketing campaigns to your website using digital marketing.
  5. Earn as you sleep. Don’t tie your earnings to the local market alone. A website will be selling for you 24/7, and you can make money while you are sleeping.

Some of you might be saying, ‘Building a website is hard work, and I’m not sure I have the skills’. And if you believe that, you are right.

But the truth is, it has never been easier to build a professional looking website with little to no tech skills.

The best e-commerce platforms to help you get your online presence started in a weekend

The top three e-commerce platforms to make your life easier are Woocommerce, BigCommerce and Shopify.

Let’s take a brief look at each one.


WooCommerce is built on the most popular website framework in the world, which is WordPress. There are hundreds of thousands of developers to help you if you ever get stuck. WooCommerce is touted as the most popular website builder in the world, powering 28% of all online stores. And did I mention it is free?


BigCommerce is an Australian based business that has taken the e-commerce world by storm. They have an amazing array of customisable options to deliver an amazing website you will be truly proud of. It comes with a monthly fee, but the technology you have available through them is amazing.


Shopify has very quickly grown into a popular choice for online retailers. I like Shopify as it is the platform that powers my website, Earth Inspired Gifts. Shopify also has a monthly fee, but you do get a lot of bells and whistles for your monthly investment.

Get into action and build your site

Don’t get too caught up in the technical details of each. All three website builders mentioned above are fantastic and power the biggest online retail sites in the world.

Your focus now is to pick one and get started.

Eliminate the idea of having the ‘perfect website’ built. But instead, focus on getting the ball rolling and popping a few products on there to start with.

Websites are always a work in progress, but what is important when starting out is getting some momentum that can help fuel your growth and revenue streams as soon as possible.

Is it possible to build your online retail store in a weekend?

Yes. I had the plan to build a basic website in a weekend, and I managed to do just that. I launched just 60 products in the first weekend, but it was enough to get the ball rolling.

Since then, the focus has been on growing the product line and working on promoting the site via various digital channels.

Now it is over to you. Christmas is so close. You need to get busy, build your online retail store plan and get into action.

You may be pleasantly surprised at what your creative mind can achieve in a short space of time.

About Nicky Jessen

Nicky is the proud mum of 3 beautiful girls and Owner of Earth Inspired Gifts. Earth Inspired Gifts is an online retail store specialising in gifts inspired by Nature, such as Himalayan Rock Salt Lamps, Geodes, Crystals, Jewellery and other beautiful items. In addition to running Earth Inspired Gifts, Nicky has been building and managing many websites, including some of the largest online stores in Australia. Feel free to reach out to Nicky via her Facebook page or Twitter.

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    November 11, 2017 at 11:37 am

    Nice article woohoo.



    November 11, 2017 at 11:39 am

    Looks like a great idea I personally like the on line approach to “getting out there” as they say. Stuff dont come to you girl. you just got to get out and get it. Right?


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