Boss Lady

Brush up on your marketing skills


Marketing is one of the key building blocks for a successful business. It has become apparent, particularly in the last few years, that many people see marketing as one of the most important parts of a business.

Marketing is an incredibly broad term and covers a wide spectrum of things. To really understand what type of marketing you should be doing for your business, take some time to read through our tips on how to improve your marketing below.

1. Learn to use the data

You may have seen all of the figures you get when you complete a campaign or you search on google analytics, but have you ever really taken the time to go through them and find out what they mean?

Make sure that you really take the time to look at your data and see what it means. If you are looking at website traffic, you will be able to see traffic received from web searches and you will also be able to see traffic which you gain from social media. By doing this you can find out where your audience is coming from and you can target this style of marketing. It is incredibly important to check your data so that you know if you are targeting the right people in the right way.

2. Start paid social advertising

Social media is one of the most powerful tools you can use for marketing your business. If you think about it, most people will spend at least an hour on social media every day- and because of this you need to really push your social content. One of the best ways to do this is promote your content. Using a paid advertisement will allow you to target a specifIc audience, location and reach much more people. You can take a course online such as RMIT Online
to learn the best ways to push your promotion and create an effective campaign.

3. Email marketing

One of the most popular types of marketing is an old classic, email marketing. It allows you to reach out to those who subscribe to your newsletters and send out promotions, deals and exclude content for them. It is a great way to keep yourself in your customer’s mind and make sure they always know that you are there.

Nowadays, it’s hard to manage your email marketing manually and stay competitive, especially if you are a prosperous business with a huge number of clients. Thus, all advanced digital marketers use email marketing automation from SendPulse to automate this process and send emails at the right time.

4. Do more visual marketing

It’s time to get handy with a camera. People love to see beautiful images, and it is what will often draw in those extra views to your website and drive sales. Being able to create stunning content and imagery is a skill, and is one you should definitely try to brush up on. You can also use stock photos online, however if you have the time to take photos yourself it will be much better for your brand. Learn about lighting, flat lays and take artsy shots to fill up your Instagram, Pinterest and your website.

5. Learn to write great content

Content is the main part of any marketing plan, it is the backbone which holds the marketing strategy up. To be successful in marketing you need to be able to create the most engaging and smart content for your readers. This can include writing informative blog posts such as sharing wisdom on life, recipes and even travel. It depends on the type of company you are and what your niche is. The important thing to remember is to write like you are talking directly to your reader.

6. Utilise technology

There are lots of different software applications to help you make your marketing much easier to handle. They range from apps to help you design graphics and social media images, scheduling social posts and even checking your grammar as your write an article. Some of the apps you can use are:

Google Analytics

7. Get better at social media marketing

The whole point of social media is to be social, you need to make sure that you spark a conversation and engage with your audience. You need to post consistently, use hashtags and make sure you reply to any comments you get from the community. The point of social media is to strengthen your relationship with your audience and really cement that rapport you have with the people in your community. Take at least an hour each week to plan out your social posts and relate them to things happening in the real world, such as Christmas, tv shows and even special holidays. You will find that your posts will be seen by a lot more people that way.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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