Career Woman

How to build on your inherent strengths to be a better salesperson


If your sales numbers have not been as stellar lately as you would like, you might be feeling discouraged and unsure if you are in the right industry. Instead of throwing in the towel and deciding that sales is not the career for you, pick yourself up, pat yourself on the back and remind yourself that you definitely have a number of inherent skills that you can develop to make yourself an outstanding sales person.

As for how your unique experiences, personalities and background can help you in your work, consider the following suggestions:

Embrace your winning personality

You might feel that in order to be an outstanding salesperson, you need to be a mega extrovert with just a smidge of pushiness. But in fact, there are a number of personality traits that do well in the field of sales, and the aggressive outgoing sort isn’t one of them. For instance, if you are goal-oriented, you can harness this trait to boost your sales numbers. Salespeople who focus on goals typically have a sense of urgency when dealing with their jobs and they don’t find tasks like setting appointments with clients to be boring.

Another personality trait that does very well in the world of sales is self-awareness. This means you understand yourself and why you behave in a certain way, and also allows you to recognize when you need to change something about yourself to improve at your job. Being self-aware also means you realize that you don’t know everything about your customer, and that a cookie cutter approach will not work with each consumer.

Harness your unique life experiences

Another way to capitalize on your strengths to improve your sales performance at work is to use your unique life experiences to help connect with others. Customers don’t want to interact with a “personality”—they want to work with someone who is a real and genuine person who shares some of their struggles, goals and desires. For instance, if you have gone through some pretty lean financial times, you can explain to your potential customers how and why you understand the value of finding products that are high quality yet gentle on the budget.

A company that recognizes the value of unique life experiences in its employees is Amway; the company uses a community-based sales model to help encourage its Independent Business Owners to use their own stories and experiences to their advantage. According to the company’s website, while making money with Amway, the company’s three million business owners can also mentor others and balance work with family.

Build on your background and your existing skills

While there are a number of hard sales skills that you must learn to work in your industry, there are also plenty of soft skills that you have probably already learned during the course of your life that will help you to succeed at your job. These include a knack for building relationships with others to engage your customers and knowing when to stop talking and start listening to prospective clients. These types of skills are harder to teach and are typically picked up along the way through your background, both at work and when interacting with others. Take an honest look at the skills that you already have and how they can be used to help you be a great salesperson.

You are a strong and capable salesperson

You don’t have to try to adopt a phony personality or attend dozens of seminars to improve your performance in sales. Instead, focus on the personality traits that you naturally have that complement this type of work, pull from your life experiences to connect with customers, and remind yourself that you have mastered plenty of skills along the way to be an outstanding salesperson.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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