Boss Lady

How to build your personal brand online in 2018


Have you ever thought about a major public personality, say Ellen DeGeneres, and think to yourself – “How did she do it? How was she able to become such a profound and well-known person?

Ellen DeGeneres isn’t the only one who has been able to gain huge popularity; Oprah Winfrey, Richard Branson, and Rachel Ray are just a few of the other major personalities that have a huge public presence and following. They are highly influential and have successfully secured their positions.

How did they do it? – There isn’t a specific answer to that question, as each major influencer has likely used multiple strategies to get where they are today. However, there is one common factor that they have all taken advantage of: Personal branding.

If you, too, are looking to build your personal brand, the internet will be one of the most effective tools you can use to help you reach your goal. Here’s a look at how you can build your personal brand online in 2018.

Develop your personal brand’s story

Before you can start building your personal brand online, you first have to build your story. Without a story, you don’t have a brand. The story of your personal brand is based on two key components:

  • Who you are
  • What you want to achieve

Once you can figure out these two things, you can craft a compelling story that you can share with the world.

Take to social media

Social media has completely changed the shape of communication. It has change the way that individuals communicate with one another, and how businesses and even personal entities advertise themselves to others. Develop a presence on social media and sharing your story so you can build your personal brand will be a breeze! Remember to create compelling posts that will connect you with your followers, that will engage them, and that will make them want to keep learning about and promoting you.

To use social media to your advantage, make sure you are effectively telling your story. Create videos that have the potential to go viral, or share blog posts that share a really compelling message. The power of social media for building a personal brand is truly amazing.

Build a high-quality website

A website can serve as the home base for your personal brand. Through it, you can let people know more about who you are and what you stand for. You can share your message in an effective and compelling way.

A website that is thoughtfully designed, contains useful and relevant content that appeals to your audience, and is optimized to receive high rankings on search engines can to wonders to enhance your position in the public eye. You should also consider hiring an SEO link building service to ensure increase your visibility across the web even more!

Show the real you

One of the reasons major personalities like Oprah and Ellen are so popular and highly respected is because they aren’t afraid to tell the world who they really are. They don’t hold back. They let their audience see their beliefs, they share their ideas, and they also aren’t afraid to hide their missteps. The more open and honest you are – the more you let the real you be known – the greater the chances are that you will reach your audience in a more meaningful and powerful way.

By taking using these strategies, you can take your personal brand to the next level in 2018 – and beyond! You’ll see a real increase in your exposure, your following, and your success.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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