Boss Lady

Should you build your own website or hire a professional service?


When it comes to starting your new business, there are a host of details that need to be ironed out, nailed down and zoned in on. But one of the biggest questions new business owners ask is whether or not they should build their own website or hire a professional service.

Those with access to a large pool of capital are often tempted to throw money at the decision. They throw several thousand dollars at the problem, hiring a web designer to build a custom-made, top-of-the-range website.

Their website looks great. But could they have saved themselves a large pot of cash by building the site themselves? The answer is almost always yes.

What is my time worth?

A large factor in your decision to build or buy a website will be the value of your time. If you are a lawyer, looking to update your old website to a new design, you may not flinch at the expense of a few thousand dollars to create a unique looking site.

You have a set goal and a return on investment (ROI) in mind. You also have a high-value business with existing clients spending a lot of money. Your time is valuable, and your hourly rate is likely higher than that which you would pay a web designer.

However, if you are not a lawyer, maybe you are starting your own business or blog and need a website to sell your products, host your articles, or advertise your services, you likely do not have existing customers and your time is worth significantly less.

In this situation, building your own site would make more financial sense. Find more information on website builders here or check in-depth website builder reviews from

Putting the cart before the horse

When new owners decide to launch their business, or new writers set out to start their own blog, the content/product should be the priority, not the website. Those that spend a lot of money on hiring designers to build a flashy website overlook the basic principle that the website it only as good as the product it is selling.

You can have the best website in the world, but if your product is not up to scratch, your business or blog will not get traffic.

This is why, in most cases, new business owners are better placed to build a site themselves. There are plenty of platforms that offer tools to build a simple professional-looking site in minutes. There will be plenty of time later, once the products are selling and the articles are gaining attention, to update the site and get a professional service to build unique and flashy designs.

Some parting words

Those with the time and basic know-how can build a professional-looking site on their own at a fraction of the cost of hiring a web designer. For most new businesses, the site does not need to be flashy or unique, it merely needs to serve its purpose: to get your new product or service out to the public.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you