Marketing

Business marketing tactics you should be leveraging

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This guide outlines several clever business marketing strategies any business can use to increase their presence.
Millions of women worldwide have established successful businesses in different niches, despite existing barriers. According to statistics on LegalJobs, women entrepreneurs own 36% of companies globally. Being a female entrepreneur is rewarding and challenging at the same time. To run a venture that generates high profits consistently, you must market your services or products strategically.
Like any other venture, marketing a women-led business helps boost the growth and success of a company. Typically, women advertise their businesses through networking and blogging. However, there are other excellent business marketing methods out there.

Smart business marketing tactics

Read on to learn effective business marketing tactics female entrepreneurs should leverage to boost business.

Harness The Power Of Google My Business

Google My Business is an effective business marketing medium that helps attract target consumers in your local customer base and online marketplace. With many people searching for products and services online, creating a Google My Business profile is key to ensuring you appear on Google search results pages. This advertising tool improves your online visibility as it enables your customers to find you on Google Map, Google’s knowledge panel, and Google search in 3-pack.
There are many ways you can leverage Google My Business (GMB) to get the attention of local and online customers. For instance, you can highlight vital features of your business on the Q&A section of your Google My Business profile to increase consumer confidence. You can also give potential customers enough reasons to do business with you by posting promotions, product images, and events on your profile. In addition to boosting brand visibility online, Google My Business profile makes it easy for customers to approach you and enhances your credibility.

Host A Contest On Social Media

Hosting a social media contest is an effective and affordable business marketing way of promoting your business. Though you must spend some cash on prizes or offer a product or service at no charge, the leads online contests generate are worth the investment. Typically, when you reward customers, they feel compelled to continue doing business with you. To attract many participants in your contest, ask your followers to like, comment, and tag friends on your post. This trick helps you advertise your products and services to potential clients without being too aggressive.

Try Display Advertising On Local News Sites

Today’s consumers spend a considerable amount of time searching for up-to-date news on reputable local media outlets. One way to leverage this trend is by adding display advertising to your marketing strategy to get your brand name out there. This form of digital business marketing is an excellent way of reaching and converting targeted audiences to loyal customers. If you’re new to business advertising, you’re probably wondering what display advertising is and how it works? In simple terms, display advertising depends a lot on visual media like images, texts, and videos to get the attention of potential buyers.
In most cases, display ads appear in designated corners of social media platforms, local news websites, and business websites in the form of a banner. While display advertising guarantees positive results, the process can be daunting. You’ll need to implement a few strategies to make the most of this advertising feature. Start by defining your target customers, identifying targeted search terms or keywords, describing your topic, and selecting websites where you want to place your ads.

Don’t Overlook Pay-Per-Click Ads

One of the advantages of pay-per-click advertising is affordability because you only pay for an ad when a viewer clicks on it. When consumers click on your ads on other websites, they are directed to your site, thus increasing traffic. To maximize pay-per-click, make sure not to exceed the budget set by marketing platforms like Google Adwords, Facebook Ads, LinkedIn Ads, and Twitter Ads. You’ll also want to choose keywords or search terms people use when looking for your services and products online. For example, let’s say you’re selling furniture. You may want to include words like sofa, bed, or furniture in your keywords.
Once you have identified relevant keywords, create an engaging ad using product images and unique headlines, so people click on your ads. Then buy advertising space on Google Adsense or Google AdX. While these two platforms allow site owners to monetize traffic, they have different features. Google AdX, for example, is an advertising exchange platform where ad publishers buy or sell display space for advertising. This platform determines the cost of ad spaces using real-time bidding and requires publishers to have at least 5000 views per month. On the other hand, Google Adsense is a simple tool for small to medium ad publishers. This platform takes care of ad placements based on your website visitor’s profile.

Use Print Advertising

Many people have turned to social media as it helps reach a large audience at low costs, but that doesn’t make print media less effective. This conventional ad medium still plays a significant role in promoting small businesses locally. Print media advertising has many benefits, such as flexibility, affordability, and increased credibility. Printed adverts also guarantee better customer engagement and retention for business marketing. That’s because people spend a considerable amount of time reading print media compared to digital ads.
Note that people spend about fifteen seconds scanning your website. That’s a short timeline to give a first good impression to potential customers. Since print gives a multisensory experience by engaging all the senses, printed ads create an emotional connection. When readers see the bright colors of ads published in newspapers or feel the texture and smell of the ink, they have a lasting memory of what they read and saw.

Create A Business Website

A website gives you unlimited space to show your target audience who you are and how they can reach you. Having a website also means you can generate organic traffic through blogging and different advertising initiatives. However, you must implement SEO best practices to improve website traffic. So, make sure to optimize your keywords and images, improve your site’s speed, optimize your site for mobile, and use authoritative links for business marketing.

Summary

Running a business can be stressful. However, you can succeed if you leverage the correct advertising methods. This includes running social media contests, using Google My Business profile wisely, and leveraging pay-per-click ads. You can also promote your business by creating a website and blogging, focusing on SEO, and displaying ad banners on news and business websites.

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