Boss Lady

Business owner networking: Necessity or not worth it?


Unless you are an extrovert, the idea of networking for business purposes probably isn’t one that fills you with delight. Spending time with people you don’t know, eating bad canapés, surrounded by a roomful of people who are all trying to sell ideas or just themselves to one another.

You’d be forgiven for thinking that you can skip out on the idea of networking with other business owners, especially in the 21st century. When we can network online and join business forums, who needs to drag themselves into real world interactions with strangers for the sake of your business?

Well, it turns out that offline networking – the drinks, the dances, the celebratory meals within your industry – can still compete with the online alternatives. Maybe there’s a place for good old-fashioned networking after all. Still in need of some convincers? How about these?

#1 – It gets you out of the house

When you’re in the early stages of launching a business for yourself, you’re probably not getting the chance to spend a lot of time around other people. These events are a perfect way to get out and about, while still being able to tell yourself you’re doing something that will help the business. We can’t be attached to our laptops 24/7.

#2 – Keep the connections local

Online networking is all well and good, but it does tend to be rather global. It’s all well and good to talk to someone about the problems you face with your customers, but if the person listening is from the other side of the world, it’s unlikely they will have the solutions. Sometimes, it helps to discuss matters in a very localized setting where everyone is facing the same challenges, taxes, regulations, and so on.

#3 – Opinions matter more in person

Networking can connect you with companies that can help to further your own business goals. Say you’re in the early stages of your business, and you’re on the lookout for the best website designers for businesses in your niche. So you head online and look for recommendations. Those recommendations might be genuine, of course – but they also might be spam from actual website designers trying to masquerade as a fellow business owner just giving a helpful recommendation. You’re not going to be duped in person in the same way, especially as most networking events will require everyone to say upfront what their company is. So you can be sure that the marketing guru you’re chatting with really has heard great things about a web design company – and the same applies throughout your interactions. Everything is just slightly more authentic in person.

#4 – Standing out in the crowd

If you keep your networking efforts online only, then you’re competing with literally millions of other businesses when it comes to standing out. All you can ever hope to be is a small fish in a pond the size of the entire globe; there’s very little opportunity to really make an impression on someone when there is so much competition. The same cannot be said for offline networking which is, by design, much smaller and far more intimate. That gives you far more opportunity to make real, beneficial connections that can actually help you and your business to thrive.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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1 Comment


    ardi wiranata

    June 12, 2018 at 1:35 pm

    nice information
    very easy to understand i didnt think of keep my connection local so far

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