Boss Lady

The 5 Cardinal Sins of business websites

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A great business site can easily become one of the most valuable tools for your company. It can strengthen the connection to consumers, it can offer them more convenience than any face-to-face interaction, and it can drive a lot more sales and turn many of those on-the-fence visitors into customers. We’re going to look at the cardinal sins of website design that ensure your site won’t be doing that.

Confusion

If people get on your site and immediately have no idea what to do next, you’re going to lose valuable traffic. Bad navigation is a staple of bad design and very often seen. You need to think about slimming it down if your front page is just full of links. Divide different pages into categories so you’re not throwing them at people all at once and offering them more choice than they know what to do with. Don’t clog pages up with content. Make sure it has enough to fulfil its purpose and no more.

Blandness

As confusing as a site with links all over the place and content in every pixel is the site that looks like it doesn’t know what it’s for. Good website design and branding is all about knowing exactly what you want to communicate and making it a visual style. Imagery and video marketing can communicate better than content can. A site can look sleek and professional, warm and friendly, bright and creative. You need to consult your branding voice and find the style to fit it.

Abandonment

The site isn’t just done when it’s done. It needs to be updated, whether that’s through content or a cycling front page. If you find it hard to update your site, look into installing a dynamic content management system that makes it easier for the layman to change up a site. Otherwise, it will look like a ghost town to visitors. They won’t be sure if anyone’s home and might decide against getting in contact or trying to buy something.

Invisibility

Promoting the business is essential. The site is a promotional tool so you should be promoting it too. Search engine optimization and content creation can make it a lot more likely for web users to find it organically. At the same time, you should be sharing new content, new deals, pages of interest with landing pages through social media channels. Don’t let your site fade into obscurity or you make it likely that your business will do the same.

Lack of direction

If your site’s navigation is good, but customers don’t know where to go, you need to think about how you give them direction. Calls-to-action and highlighting the most attractive aspects of the site’s design can be performed through conversion rate optimization. That makes a site even more convincing when it comes to making sales online.

If only we could consign all the sites that do the above to website hell, but unfortunately, we’re going to have to deal with them clogging up the internet for now. After reading the above, we can hopefully expect that you’re going to reform your ways and become a business website saint.

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1 Comment

  1. dixondaniel204@gmail.com'

    Daniel Dixon

    November 16, 2018 at 5:10 pm

    This article information is very crucial to me. It will be helpful to us keep it up.

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