Marketing

Marketing team structure: what roles do you need to hire for?

This guide outlines the roles you should consider hiring to create a strong marketing team structure that will amplify your brand. An effective marketing team is one of the most important assets a company can have. In fact, a market...
Law firm SEO impact starts with an effective website

This guide outlines how to ensure your law firm SEO marketing is embedded in your website. When it comes to creating a website that will enhance your law firm SEO, there are a lot of things to consider. Not...
How to make a good first impression in business

This guide outlines the strategies for how to make a good first impression and boost your business. The importance of making a good first impression could not be more palpable than in business, with 78 percent of customers cancelling a...
A-B testing is a smart tactic if you know how and when to use it

This guide outlines when and how to use A-B testing to determine more about what works and resonates with your audience. When you use A/B testing — also known as split testing — you’re taking two versions and comparing...
11 affordable merch ideas for the entertainment industry

This guide outlines 11 affordable merch ideas that also work well in the entertainment industry. You know that you want to sell programs, t-shirts and maybe CDs or vinyl records at your merch table, but you’re not sure what...
Marketing budget calculation: how much should you spend?

Companies need to spend money on marketing to get their message out. But the question of precisely how much marketing budget they should spend can sometimes be a little elusive. After all, if winning customers is the aim of...
Augmented reality benefits for marketing campaigns

This guide outlines the augmented reality benefits for any brand’s marketing strategies. Augmented Reality (AR) is a technology that has been around for a few years now, but it is only recently that it has started to be used...
Why promotional pens are smart marketing for small business

This guide outlines the 5 key reasons that promotional pens are still a winner when it comes to small business marketing. When you’re thinking about promoting your small business, you might not have a clear idea of what to...
Marketing for NFP, NP and NG organisations

This guide outlines the challenges and solutions for nonprofit marketing in today’s increasingly connected world. We know that the challenges of running a nonprofit organisation with few resources are great. We also know that, among the greatest difficulties, is...