Women In Business

  • 4 Steps to scaling your business

    4 Steps to scaling your business

    Scaling is one word every entrepreneur loves to hear. After playing in the small league, it’s exciting to envisage your business starting to catch investor attention by making a big impact in the market. That said, it’s important to...

  • Stories aren’t just for bedtime: Why PR needs storytelling to be successful

    Stories aren’t just for bedtime: Why PR needs storytelling to be successful

    In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain tons of exposure. Instead...

  • 5 Simple and inexpensive marketing strategies for small business owners

    5 Simple and inexpensive marketing strategies for small business owners

    Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. Small business owners can’t afford to skip marketing their...

  • How to spot consumer trends early

    If you want to get ahead in business and beat the competition, it’s really important that you are able to not only follow trends, but identify them before they become big, so you can stay ahead of the curve...

  • Use the power of personal style to be taken seriously

    Use the power of personal style to be taken seriously

    Does this sound familiar? “Oh, those colours are really unflattering on you.” “Having a lazy day today, are we?” Or have you ever thought to yourself, “I want to look good and professional. I don’t want my outfit to...

  • Growing your business across borders and oceans

    Growing your business across borders and oceans

    Building a business is hard work – taking that business and attempting to break into international markets is even harder. But if you’re determined to spread your wings and soar into global expansion, there are a number of things...

  • Quality questions. The secret driving true business success

    As a business owner and a leader, how do you know if you are on the right path? How can you tell if it’s working? How do you know if your business is successful? Running a business can be...

  • How to manage cash flow when you run a seasonal business

    As a business owner, you will always be faced with challenges and obstacles that you need to deal with. If your business happens to be a seasonal business, s those challenges can be much larger. While there are many...

  • Are you using your data effectively?

    Are you using your data effectively?

    Your customers are leaving valuable data all over your website; data that can provide valuable business insights. Are you capturing data properly and using it maximum effect? Your marketing is only as good as your data and the insight...