Women In Business

  • Business woman talk: An introduction to account-based marketing

    Business woman talk: An introduction to account-based marketing

    Women who want to succeed in the business world need to familiarize themselves with different marketing strategies in order to stay ahead in today’s globally competitive world. The traditional school of thought in marketing focuses on marketing at an...

  • What are the biggest time wasters for CEOs?

    What are the biggest time wasters for CEOs?

    A study of tech CEOs recently found that roughly 30% of their time is wasted on emails and another 30% is lost in meetings. That’s a lot of time that could be dedicated to far more productive activities. So,...

  • Do you have to trade business for motherhood?

    Do you have to trade business for motherhood?

    Way too often are women told that they have to choose between conquering the world or raising a family. Women are constantly limited and polarized to either being a great mom, or a great business woman – well, I...

  • When and why to use consumer surveys

    When and why to use consumer surveys

    If you’ve thought about a consumer survey in the past, now may be the right time to create and distribute one. These surveys can offer valuable insight into the minds of your customer base, and help you expand your...

  • 7 Ways invoice automation cuts business costs

    7 Ways invoice automation cuts business costs

    Paper-based invoice processes aren’t cheap. In fact, one study found that companies spend $13-$20 per invoice. Companies with highly complex invoice processes can spend up to $40! As your company grows and processes an increased number of invoices, the...

  • Remove perfectionism from your life to enrich your impact in business

    Remove perfectionism from your life to enrich your impact in business

    In business, as in life, the pursuit of excellence is often a beneficial and rewarding endeavor. Demanding high standards of yourself, your products or your services is essential for the ongoing success of an entrepreneurial enterprise. But what happens...

  • 6 Simple rules of social media marketing which can boost your business

    6 Simple rules of social media marketing which can boost your business

    At one point or another, every business starts to grow. However, depending on the set marketing strategies, your company might take a little longer to expand. If you are considering to use social media as your primary marketing objectives,...

  • Empower - The fuel of female entrepreneurs

    Empowerment: the rocket fuel of female entrepreneurs

    As an entrepreneur, it’s very possible that you fall into the psychological category of being an overachiever – this group of people tend to be highly effective and successful individuals that achieve a lot due to having very high...

  • Why NOW is the time for women to lead

    Why now is the time for women to lead

    It didn’t start with the Women’s March. It didn’t start with the #MeToo movement. Women have been leading since the dawn of time. We know it and men know it. We just haven’t been given credit, and the history...