Women In Business

  • How to best use Instagram search, stories, shop

    How to best use Instagram search, stories, shop

    Over the past five years Instagram, the world’s fastest-growing social media platform, has firmly cemented itself as a social media powerhouse for businesses. With over 1 billion active monthly users, and over 100 million posts uploaded daily, it’s no...

  • Having the confidence to start a business in a male-dominated industry

    Having the confidence to start a business in a male-dominated industry

    Life for women in the workplace is changing. This has been true for 100 years, but it’s also always been true that it isn’t quite evolving fast enough. In 2019, women are still fighting for equal pay and equal...

  • Strategies that work for repeat business

    In the pursuit to grow your business, you will no doubt face the question on who to target. There are two fundamental approaches: Via new consumers (penetration growth) Through existing buyers repeating purchase (loyalty growth) Accordingly, there are different...

  • 5 ways to find the right fit in your marketing mix

    As business owners, we have so many options to choose from to promote our brand, services and products. Why then, do so many of us stick to the same few avenues for marketing? Is it due to convenience, cash...

  • How your business can save money on cleaning

    How your business can save money on cleaning

    One of the main reasons why people start a business is to gain profit. That is why business owners always find ways to cut their expenses and maximise their earnings. And so when it comes to getting commercial cleaning...

  • The benefits of business process outsourcing for your company

    The benefits of business process outsourcing for your company

    If you’re looking to improve efficiency while lowering overhead there’s no better solution than business process outsourcing. With business processing outsourcing you rely on professionals who specialize in the tasks you are hiring out in order to get the...

  • Entertain your audience (and build your list!)

    Every show needs an audience. Every performer needs a stage and so does every entrepreneur! Building an audience is essential for every business owner. Let’s take a moment to dive in and see how you can grow the right...

  • The best way to the top is never a straight line

    The best way to the top is never a straight line

    The shortest distance between two points is a straight line.  You have heard this saying at some point in your life, however, it is different when you are in the process of making positive change, integrating growth, or even...

  • Avoiding disputes with your employees

    Avoiding disputes with your employees

    In order to have the most productive and the happiest workplace, you need to make sure that you are doing what you can to keep in good favour with the employees you hire. It can be all too easy,...