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Best web hosting for small business: how to choose your host


This guide outlines the factors you should consider when trying to choose the best web hosting for small business and startup enterprises.

Every entrepreneurs’ dream is to see their business boom. But for you to actualize that dream you need to get yourself out to the world and make your presence felt in the most feasible, and cost-effective way possible – and that’s through a website.

With a responsive, high-performance, and beautifully designed website you can build a stellar online presence where people can find more about you, your product, and gather any other relevant information.

How to choose the best web hosting for small business

While there are so many benefits you’d reap from having a website, there’s a catch to it. You need to get it right from the start – and that’s by choosing the best web hosting for small business enterprises and startups.

While the whole process can be overwhelming even for the most experienced tech-entrepreneurs, it is important to keep in mind that your hosting company is the foundation of your entire business. So, if the host goes down, your business goes down with it. And if the host’s servers are too slow, people look somewhere else. That’s just it!

As such, you’ll need to be cautious when fishing for the best web hosting for small business. In this article, we’ll share some tips on how to choose a reliable host for your business. But before we dive in let’s see what web hosting is.

What is web hosting?

When we talk about web hosts, we refer to companies that offer web hosting services. So, web hosting is renting out space on a web host’s server so that you can store your website’s files. Storing this files on a web host’s server makes them available for anyone to access over the internet.

There are three categories of web hosting:

  • Shared hosting
  • Dedicated hosting
  • VPS hosting.

Either of this options will get your website on the web. However, they differ when it comes to server speed, reliability, control, storage capacity, and bandwidth. As an entrepreneur, it is important to understand how each hosting service differs from the other and how it will help your business before committing.

Shared hosting:

With shared hosting, one server accommodates multiple websites. It is the most economical hosting plan as the overall cost of maintaining the server is spread across the many clients using it. Shared hosting is best suited for small websites or blogs.

Dedicated hosting

In dedicated hosting, the client leases an entire server not sharing server resources with anyone else. The client gets full control of the server. Here your website can handle more traffic as you have an entire server to yourself. Dedicated hosting is ideal for businesses looking for performance.

VPS hosting

Virtual Private Service (VPS) hosting is like shared hosting – but on steroids. With VPS hosting you rent part of a dedicated server and split the resources with other users on that server. If you are on shared hosting and expect traffic spikes, VPS is a good choice.

Factors in best web hosting for small business


When we talk about a host provider’s reliability, the first thing that comes to mind is server uptime or simply the amount of time a website is available online.

If your host has weak servers and experiences a lot of downtimes, your website can be pushed offline or experience slow loading speeds. This can not only hurt your SEO efforts but also your sales.

Before choosing a host, check their uptime history and whether they give some form of uptime guarantees. Going with a hosting company with good uptime scores is key to your website’s success.


Bandwidth is the rate of traffic and data flow allowed between users and your website over some time, usually a month. Most web hosting companies claim to offer unlimited bandwidth, but this is not necessarily the case.

Some shared hosting plans can only handle a specific number of visitors per month.  So, should your site experience an unforeseen increase in traffic, this could lead to your site exceeding your provider’s daily or monthly limits which will affect your website’s performance, and hence reduced sales if you are running a commerce website.

Domain management tools

During the early stages of creating a website, you may only own one domain name. However, as your site progresses, you may want to own a few extra domains and host them in your current account.

Most hosting providers will allow you to host unlimited domains or at least more than one domain in the same account.  However, these domains will require some form of management-which, in this case, is the cPanel. From the CPanel, you can manage your domains, email addresses, passwords, and more.


Security is a core component when choosing a web hosting provider. While security issues can arise because of several factors such as the installation of poorly coded themes, you need to be sure that your hosting company possesses the necessary infrastructure to handle any security threats.

These include powerful firewall rules, network monitoring processes, and security add-ons. Your hosting company should also be able to offer you a free SSL certificate in your hosting plan.

Some reputable hosting companies that offer free SSL as part of the package include Hostgator and Bluehost. You can find an in-depth comparison of Bluehost vs. HostGator here on Mamboserver.

Availability of site backups

With cybercrime criminals no longer pointing their guns just towards financial websites, the number of general websites being targeted has shot up tremendously.

If successful their actions often result in irreplaceable damages like loss of data and spamming. For this reason, ensure that your preferred hosting company offers auto-backups.

Account limitations

Each web hosting company has a set of terms and conditions to be applied. Once this terms are violated, you may be forced to incur fines or your website could be permanently or temporarily suspended.

For instance, there are some web hosting companies that prohibit the use of excessive amounts of computational power in running computational expensive scripts exceeding two seconds in their server.

Such actions would see you incur extra costs, or your website pulled down indefinitely with no refund. Avoid host providers that claim that account limitation and suspension is at the discretion of the company.

Customer service

As a first-time website owner or even a long-time client with a web hosting company, you are likely to hit a brick wall when managing your hosted website.

Having access to a fast response, friendly and well-trained customer service team is of high importance. Most companies advertise 24/7 customer support, but their customer care team takes a long time (sometimes hours or days) to get back to you regarding a query.

The recommended way to filter out web hosting service providers that will keep their word is by searching for customer reviews or testimonials available online. You should also ensure that their technical support is offered via multiple channels.

E-Commerce and email options

When looking for the best web hosting for small business, choose one that provides email hosting for your website’s primary email. Have your email linked to your website. This will allow you to receive email feedback and subscriber conversions.


Web hosting companies often offer attractive signup prices. However, the renewal charges double or even triple up. To avoid the surprise bill at the end of your discounted period, check the renewal charges for your preferred package.


There is a lot of work involved when selecting the best web hosting for small business. However, adopting an all-inclusive methodology can go a long way into helping you find the right hosting partner.

But first, you’ll need to realize your business needs – then make sure that your host understands them as well.  This can not only keep your business from going down when disaster strikes but can also save you a lot of money in the long run.

About Janine Lucas'

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