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Common mistakes in business: the top 5 that lead to failure


This guide outlines the five most common mistakes in business that can lead to loss of revenue, loss of reputation or even total business failure,

Running a business is something that requires a considerable amount of effort. You need to make sure that you do everything in your power to keep your business at the top of the tree, so to speak. However, it can be a lot easier said than done, as the business landscape seems to be changing all of the time, and you need to keep up with it. With that being said, we are going to take a look at some of the critical mistakes in business that you need to stop making in order to take your business forward.

Mistakes in business that lead to failure

These are common blunders that people are still making, so let’s take a look. 

Not vetting third parties thoroughly

When you are setting your business up, it can be tempting to simply link up with businesses that are offering the most competitive rates or to choose suppliers out of sheer convenience. However, this is one of the common mistakes in business, and  it is vital to realize that everything that these businesses do reflects onto your own company, which is why it is imperative to choose with care.

Take your time to do your research and partner up with businesses that have a reputable name in the industry. For example, if you’re looking for 3PL Logistics, you will want to make sure that the company you hire has a reputation for being reliable and dependable. You don’t want to spend all of your time dealing with missing shipments or complaints from customers due to rude staff members. 

Not taking cybersecurity seriously

 This is another of the mistakes in business that a lot of businesses are making today, and unfortunately, many realize once it has become too late. The threat of a data breach is a very real one, and it is something that all businesses can be impacted by.

However, unfortunately, too many companies have the “it won’t happen to me” attitude which is one of the mistakes in business. It does not matter how big or small your company is, it is vital to recognize that you are a target.

Yes, big businesses can prove to be incredibly profitable in terms of stealing data. However, they are also more likely to have spent thousands and thousands on security systems. Because of this, a lot of hackers view small businesses as an easy payday. Therefore, irrespective of what sort of business you run or how many customers you have, you have a duty to keep their personal information safe.

Unfortunately, there is no one-size-fits-all solution when it comes to cybersecurity. You need to have a multi-layered approach, which makes the most of different techniques and technologies to protect your business. This is why it makes sense to work with an experienced team of cybersecurity experts who can give your business the best chance of success.

Failing to manage cash flow effectively

Aside from the mistakes in business that we have mentioned, another area where a lot of business owners struggle is with regard to their cash flow. It is not hard to see why this is the case. It can be very difficult to manage cash flow, especially when clients do not pay you on time.

The good news is that there are a number of different steps that you can take to try and manage cash flow more effectively at your business. For example, one step that you should take is by maintaining a budget. You can have one column on a spreadsheet for your outgoings, with their dates, and another column for their incomings.

This will help you to understand how much money you are going to have at all times. You can understand whether or not you should hold back on a certain payment until you have some money coming in. aside from this, it is also important to be proactive when it comes to your invoices. As soon as you have finished your work, get your invoices sent in. this will ensure that your clients pay you at the earliest possible opportunity.

Make sure your payment terms are clear so that your clients are not tempted to draw payments back and not pay you on time. 

Ignoring reviews posted about your business online

 In addition to the mistakes in business that we have discussed so far, another common error that we see a lot of businesses make is ignoring reviews that have been posted about their business online. Whenever someone goes to the effort of leaving a review about your company, it is important to acknowledge this, whether the comments are good or bad.

If there is a positive comment, of course, it is beneficial to show your gratitude. However, on the flip side, if there is a negative comment, you may be tempted to simply bury your head in the sand and hope that it goes away. However, this is not going to benefit anyone.

Instead, it makes sense to reach out to the person publicly so that you can try and resolve the issue. The worst-case scenario is that they will not reply. If this happens, at least you have shown that you care about your customers and that you won’t rectify things if they go badly. If the customer does reply, you can attempt to help them.

You never know, you may end up turning a dissatisfied customer into a loyal one. Plus, do not forget that all of these comments can help in terms of building up your online presence and boosting your search engine ranking as well, so it all matters. 

Use black hat search engine marketing techniques

Last but not least, another big one of the mistakes in business that we see a lot of businesses make is using black hat marketing techniques. Unfortunately, some business owners do not realize that black hat marketing techniques are being used for their brand.

However, if you have signed up to use the services of a marketing company that has promised to take you to ‘x’ spot within a matter of ‘y’ days, it is likely that they are cheating the system. After all, you cannot guarantee anything when it comes ot search engine optimization.

Instead, you need to use organic techniques so that you can climb the search engine result pages naturally and achieve long-lasting and sustained results. black hat techniques, on the other hand, try to cheat the system. They go against Google’s terms and conditions by using unethical practices, such as keyword stuffing or incorporating hidden keywords in white text on a website. While this may end up giving you results in the short term, it won’t last for long.

At best, Google is going to penalize your website. At worst, you could end up being blacklisted from Google altogether. Both options are not desirable, and they can be incredibly difficult to come back from, which is why you should make sure you simply don’t use any black hat techniques. 


As you can see, there are a number of common mistakes in business that people are still making. If you are currently making any of the errors that we have mentioned above, it is not time to panic, but it is time to start thinking about your options. After all, it is important to make sure that your business does everything in its power to be the best that it can possibly be.

Some of the mistakes in business mentioned are quick fixes, others will take a little bit of time and patience. However, dedicating yourself to getting it right is important to make sure that your business continues to thrive and move forward. 

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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