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What to consider before you build your own website

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It will come as no surprise to any business professional that every successful company has a good website behind it. It can make you wonder what businesses did before the internet, as there is really no better way to market yourself these days. Of course, social media also has a lot to answer for –  but your website still remains the go-to place for new customers who want to find out more about the products or services that you offer. Your little space on the internet is where you can tell potential customers everything they need to know about what it is you do, thus eventually turning a profit from them. But before you rush into building your company website, there are a few things you need to consider first.

It’s unlikely you will be able to teach yourself coding

Now, this is not to say that you are not capable of learning code. Many people all over the world teach themselves to code from scratch – but doing it alongside setting up your own business is quite a big ask for anyone. Everything you see on the internet is made up of code, whether it is HTML or CSS. It can be incredibly complex and can often take years to truly master, so you need to weigh up whether learning it is worth your time or not. If it’s a skill you’ve always wanted to have, by all means, go for it. But if you’re not too bothered, there are plenty of other ways you can build your own website without having to hire a professional. Take a look at the Best 10 Website Builders to find a template that is right for you. Some, such as Squarespace, are aimed at slightly more advanced users, while the free service Wix is aimed at complete beginners with an easy drag and drop system.

You need to find the time to update your website…

…or hire someone to do it for you. There’s nothing worse than a website that is out of date, as it makes it look like you simply don’t care enough to update it regularly. If, for example, you have something on your homepage about an event you are attending with your business (like a trade show), make sure the information is removed once the show day is over. If you need to, set a reminder in your calendar to remind you to do this. This will help you website to keep ticking over in real time.

Design is just as important as content

You might have all the right words on your website, but if the whole thing doesn’t look good, you are going to struggle with getting people to take any interest in it. The modern consumer thrives off visually breathtaking online content, so invest in some high-resolution images and a dreamy layout. Remember that simplicity is key, and when you have a beautiful website, the design tells the customer everything they need to know.

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