This guide outlines the factors you need for a successful website for your business.
It’s common to find brands or companies that don’t think it’s necessary to have a successful website — or even a website at all — but being present digitally is great for your brand, whatever it is or what you sell. As much as social networks have great performance in this regard, but the truth is that they alone are not enough most of the time.
Having a successful website can be a great idea for your company’s digital marketing strategy and, for that same reason, it should not be seen in a simplistic way, even less sloppy.
Gone are the days when just having a website was synonymous with success or credibility. Today, the website has a greater role: it is through it that we sell and talk about our product. That’s why, when building or thinking about a successful website for your company, it’s important not to get carried away by “nice” items. Rather, it’s time to follow some rules.
We’ve broken down the top rules to create a successful website for your business, reach visitors and close sales.
Successful website creation
Creating a successful website requires a combination of elements, read on to find out what your website needs to be successful:
Design
The design of your website is a critical factor in your quest for online success. Think about how many sites you have looked at in the past week. How many of these stood out and made you want to visit again and again? All too often, websites have a generic feel about them, using the same old themes repeatedly. Making your website stand out from the crowd requires a professional business web design company to help you tailor your site to meet the needs of your business.
The design of your website should reflect your brand and what your business stands for, as well as being aesthetically appealing. A well-designed website will stick in the minds of visitors and encourage them to find out more about your business.
User experience
Just as an excellent design is needed for your website, it also needs to offer an exceptional user experience too. Your business needs a site that is easy for visitors to navigate and enables them to find the information that they are looking for quickly and easily.
Including a site map on your website will help to make it easier for visitors to use, as well as links to relevant, related content on each page.
Strong content
Strong, engaging content will keep visitors on your website for longer. Both your written and visual content should be of high quality to represent your brand in the best possible way.
Producing informative yet concise product descriptions is an essential part of your content. Each product description should be accompanied by high-resolution images to enable customers to get all the information that they need to make their purchase decision. Using high-quality content should help to boost your conversion rates and should help to create returning customers.
SEO
Search engine optimization (SEO) is by no means a new concept, but it is one that many businesses continue to struggle with. SEO can be both confusing and overwhelming, especially as it is ever-changing. However, SEO is not something that you can neglect. After creating a fantastic website, you need to share it with the world, and SEO is the means to help you do that. Using the services of a specialist SEO company can help you to improve your search engine rankings and ensure that your website reaches your potential customers.Keep an eye on site load times
Your website should load quickly. Sites that are slow make the user lose interest and close the window. Or they just forget that they even opened that flap. In addition, loading time is one of the essential points for Google to like and help to position your site well in search results.
Don’t forget about mobile
For Digital Marketing it is very important that your website is responsive. In a world where we can access a page from different devices, it’s important that it be a real wildcard. Also, Google likes and scores your site positively. The same happens, only negatively, when your site is not responsive.
Your URLs must be friendly
Another detail that makes points grow with Google is always to pay attention to the links. Never create pages like “http://www.mysite.com.br/ 243435ngflkndgbddg-dfnkufejkndjjdkvitamindemtobom” … Instead, try creating pages like “http://www.mysite.com.br/vitamin-d ”
Not only does Google like it, users like it too. After all, no one feels very safe clicking on long URLs that seem to be the shortest route to a virus.
Leads — your website needs to generate leads!
Look to make rich materials or other conversion offers available to turn visitors into leads. And most importantly, do this from day number 1 of your site’s operation. So you get the greatest possible number of Leads for your Digital Marketing strategy.
Analyze data constantly
That is, know where your traffic comes from (social media, email marketing, Google, Affiliates etc), which content has the highest engagement rate, identify behaviors. That way, you’ll be able to know which sources generate more traffic (and you can change your strategy), which types of content attract more attention, how the user deals with your site, etc.
Keep your website up to date
Few things are as frustrating as a website that doesn’t tell the customer anything. The moment the user notices that his page doesn’t get any attention, he gives up. Therefore, always have information and content relevant to your audience. If you have a restaurant, for example, create offers, show the specials served and have attractive photos!
Enter your contact details
Although it is possible to find almost anything on the internet, many people are still in the habit of calling to ask for information.
Therefore, keep all your contacts up to date: phone, address, email, social networks, Whatsapp, etc. And most importantly: reply as soon as possible!
Think like the user
When designing your successful website, don’t put information that is at the end of a maze. Create easy menus that make navigation as straightforward as possible. Remember the 3-click rule which says that if the user has to go through more than three clicks to find what they want, the site isn’t working as it should.
Think and rethink the design
Designing the layout is probably one of the funnest parts of the service, and that’s why it’s very easy to get your hand wrong and end up creating a real carnival. As mentioned above, it is important to keep a successful website as objective as possible. A classic example is Google itself. The search engine only offers one field on your page.
That is, the site does not take the focus away from the user. If he went to Google, he wants to do a search. If he wants to do a search, why have so many options around? Just type and go! It’s good to keep track of where the pages are heading, but don’t forget to keep the user experience and business purpose in mind.
Increase your sales through your successful website
To increase your business’ sales through your website, it’s important to combine some of the advice we’ve already given with the functionality itself. Remember that when you build a successful website, you have to guide the user to the moment of purchase. Therefore, the use of CTAs is of utmost importance.
Another tip is on the security of your website. TV shows love to talk about the risks of the internet and the current talking about scams spreads easily through social networks. Therefore, show that your site is secure by using “https” and partnering with financial transaction intermediaries that are known to the general public.
Another method is to ask for feedback from buyers so they can be entered on the site. So the level of trust in your page increases and the chances of conversion too! So that users are encouraged to leave a comment, offer discounts or other benefits on their next purchase.
Increase your website’s reach
As we said, a website can be a strong partner in your Digital Marketing strategy – especially if you use it well. Creating a community concept is great for your site, much like Buzzfeed or Turnstile Free do.
They are people who comment all the time and participate all the time, and especially share all the time! For this, in addition to content focused on such actions, try also to highlight sharing buttons and encourage comments.
Conclusion
It is rare to find a business nowadays that doesn’t have a website. The internet is a massive part of modern society and used in almost every aspect of daily life, from grocery shopping through to dating. While virtually every business has a website, not every business has a good website. While having a website is essential to getting your business noticed, having a bad website could be detrimental to your brand. Your website is often the first impression that potential customers will have of your business, so it must impress them.
