Email marketing best practices that will improve your open rate


This guide outlines the crucial email marketing best practices you should be using to make your campaigns more successful.

The vast majority of successful marketers are optimistic and feeling confident about the future of their businesses. In addition to personal fulfillment, their optimistic work generates higher ROI. Optimism also facilitates favorable reputation gains and encourages bolder marketing campaigns. The secret to being ahead of the competition is to understand people and culture, and embracing optimism will make your brand or company stand out from the crowd. Read on to find out how.

Optimism is a natural byproduct of gratitude and is one of the email marketing best practices. Take time to be grateful for what you already have. Take a look at your competitors. Learn from them. If you’ve already made mistakes, use them as learning opportunities. Then, ask yourself, “What went wrong?”

Email marketing best practices


It is one of the critical email marketing best practices that you keep your email copy concise, and not too long. Your email subscribers have other things to do besides read your email. Make it easy for them to read by using the inverted pyramid for writing and communication. The most important information should be placed at the top, and it should be concluding with an eye-catching CTA (call to action).

Personalization in email copy

One of the most effective email marketing best practices to improve your open rates is to incorporate personalization in email copy. This can be as simple as using the recipient’s name in the “To” field and greeting. You can also use marketing automation software to personalize your emails, determining need-to-know factors and how well your prospects know your product. But how do you use personalization to improve your open rates? Here are a few tips.

First, always personalize your emails. It is proven that emails with names in the subject line are more likely to be opened. It also makes the subject lines more attention-grabbing and the emails more likely to get opened. Dale Carnegie famously said that the sweetest sound in the world is a person’s name. Remember that personalization is an effective way to increase your influence and build relationships. It can also be as simple as adding a picture to your email.


Spam avoidance is one of the key email marketing best practices. CAN-SPAM stands for the Controlling the Assault of Non-Solicited Pornography and Marketing Act, and it was signed by President George W. Bush on December 16, 2003. It set forth rules for commercial electronic messages, including the right of recipients to unsubscribe. It also outlines penalties for violators. While CAN-SPAM focuses on marketing emails, the Federal Trade Commission has released guidelines for transactions.

CAN-SPAM applies to all commercial emails, including emails to existing customers. Businesses of all sizes must comply with the law and abide by its guidelines to send emails to their customers. This law also applies to email marketing that is not sent to customers who have requested or purchased something. CAN-SPAM is divided into three major areas: email marketing, data privacy, and commercial messages. This legislation applies to a majority of email marketing, although there are some exceptions.


GDPR requires that you obtain a valid consent from your users before you can send them email messages. This means that you must follow strict email marketing best practices for processing personal data, including privacy processes, privacy and security policies, and the use of technology providers. It is also important to identify your legal basis for processing personal data, which may be as simple as your company’s email marketing policy. You can start your compliance journey by checking out the ICO’s self-assessment.

GDPR requires that you maintain a record of your customer opt-ins. This means using double-opt-in forms that require a person to reply in order to join. Using marketing automation will help you automate the process of sending reminders or helping late paying customers, but you should still ensure that it incorporates human consolation to ensure the privacy of your customers. To avoid any issues arising as a result of GDPR, you should review your existing marketing automation flow and implement measures to ensure compliance with the new regulation.

Responsive design

Responsive design as one of the email marketing best practices is becoming more important in the modern world. Research shows that over 50% of emails are opened on mobile devices. And eMarketer predicts that mobile sales will reach nearly 25% of all eCommerce sales by 2017. It’s important to remember that seven out of ten recipients will delete an email if it’s not easy to read on a smartphone. So what should your email design include?

A responsive design is necessary for a variety of reasons. It helps ensure that your email looks great across all devices and screens. This design allows you to avoid unnecessary resizing, panning, and scrolling. It makes buttons and links more visible and easier to click. It also simplifies the user experience. A responsive email template features one column layout and clear text. It’s a great option for small business owners, who want to keep their customers informed.

Photo by Maksim Goncharenok

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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