Boss Lady

7 Expert tips for conversion-boosting business presentations

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Making a positive first impression, convincing investors and partners that your idea/business model is worthwhile, and developing a healthy brand image are critical steps in nurturing a successful business. That said, business owners in all industries should strive to understand the key components of a high-quality business presentation. Remember, a well-formulated, visually appealing presentation will capture the audience’s attention and demonstrate your company’s core values and dedication to professionalism.

To improve your business’s conversion rates, you’ll need to refine your presentation skills and exhibit a willingness to develop an excellent business presentation. Despite popular misconceptions, a bullet-point-heavy PowerPoint slide presentation constructed using the copy-paste tool won’t cut it.

Data visualization and its role in business presentations

To draw insightful conclusions from collected data, business owners should harness the power of data visualization. By tracking the intersection of meaning, cause, and dependency, data visualization allows viewers to derive real meaning from the data presented and identify notable trends. That said, business owners should invest in their data visualization strategy, as it can help you build customer trust and loyalty and prove your value to potential customers, shareholders, and investors.

Business presentation components

Before investing in your data visualization strategy, you’ll need to have a basic grasp of the critical components of a quality business presentation.

The business plan

When brainstorming an impressive business plan for investors, ensure that you format it in a way that appeals to their interests and core values. Note that the executive summary should be well written, given that investors will pay special attention to it.

The pitch

Presenters can pitch a business plan using various styles based on the speaker’s preference. However, it is vital to demonstrate clarity, competence, and enthusiasm when delivering the presentation.

The investor presentation deck

When preparing a pitch deck, business executives and associates typically use PowerPoint or another presentation program. To maximize space, offer vital information on every slide or answer the critical questions investors might pose. For optimal success, try not to recite the whole business plan during this presentation.

Narrate your business story

To boost conversions, the presenter must walk their audience through their business journey and express why they believe in their mission. Remember, audience members will resonate with a story that features trials and tribulations, as fellow business people can relate to and admire rise-above narratives. Once your audience realizes that your progress as an entrepreneur wasn’t linear, they’ll connect your passions to their own.

Study your presentation

Whether you designed the business presentation by yourself or collaborated with an agency or designer, practice it at least ten times before presentation day. Ensure that you review the information, contemplate the questions audience members may pose, and back up every statistic.

Speak naturally

While you should use technical terms and business jargon occasionally during a business presentation, make sure you rehearse pronouncing these technical terms to avoid sounding robotic. Your goal should be to communicate clearly and confidently to the audience.

Share the presentation’s goals

Your audience will relate and connect with the presentation if they’re aware of the presentation’s primary objectives from the get-go. By outlining your goals right out of the gate, the audience members will have a firm grasp on the end goal, whether it’s to get approval, agreement, or even funding.

Utilize visuals

Since business presentations tend to be long-winded, using relevant graphics and impactful images makes it easier for your audience to remain attentive and retain the information. Before delivering the presentation, identify innovative ways to demonstrate your ideas using videos, blank slides, photos, or art.

In conclusion

A powerful business presentation can set you apart from other speakers and increase the chances of achieving your objectives. The tips above will help you deliver a captivating presentation to improve your conversions.

About Jill Wells

jillw@thebusinesswomanmedia.com'

Jill Wells is a business analyst specialising in research and advice on how to make the most of today’s changing business climate.

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