Boss Lady

How to run a business successfully: 4 ways to run your business better


It doesn’t matter what kind of business you run; you will want it to be as successful as possible. One of the best strategies for how to run a business is successfully is to make it more efficient. This will save time, money, and effort and will keep everyone – including you – motivated. Read on to find out what you can do to ensure that your business is as effective as it can be at all times.

“Entrepreneurs who aspire to shift from being the heart and soul of their business to becoming visionary CEOs should prioritize engagement with a business coach and participation in mastermind groups. These invaluable resources will empower them to work on their business, not just in it, and propel their journey towards lasting success.” – Becca Pike, Founder and Owner of Hell Yes Coaching.

Strategies for how to run a business successfully

With that in mind, here are four strategies for how to run a business successfully and make it more efficient.

Use the right software 

In the past, a business owner had to do everything themselves or delegate tasks to those they were sure could handle them. Today things are different, and it’s all down to technology. Many different software programs and apps are explicitly designed to make businesses more efficient, and it would be a mistake to forego them and try to do everything yourself in your strategies for how to run a business successfully. This is, in fact, a very inefficient way to go about things. 

When we said there was software for everything, we meant it. If you need staff scheduling software, you can find it, and this will help you allocate tasks to your team in the best way for the best results. There is also software that will help with repetitive tasks, logistics, even social media posts. The critical thing to remember is that you won’t need all of the available tech; using too much is just as inefficient as using too little, so make sure you only have just what you need. 

 Learn how to identify problems 

Unless you know how to identify problems within your business, you are never going to be able to solve them in how to run a business successfully. If you never solve those problems, your business will continue to be much less efficient than it could and should be. 

If you don’t know what the problem is and you rush straight into trying to find a solution, you’ll waste a lot of time. You’ll simply be throwing a lot of ideas out and hoping that one finds the mark. If you spend your time more wisely identifying exactly what the issue really is and why it exists, finding the solution will be a much easier task that costs less and is much more quickly implemented, allowing everyone to get back to work or continue buying like before. 

Outsource when you can 

Overloading your team with tasks might get everything done, but will it get it done to a high standard? Will the quality impress your customers and clients? Will deadlines be met? The answer is most likely no. The more tasks you give to someone, the less efficient they will be, the longer everything will take, and the lower the finished quality will be. 

If your team is doing more than they should and the efficiency and effectiveness of your business are being tarnished, outsourcing could be the answer. This is much less expensive than hiring a new employee (especially if the larger workload is temporary), and it means that everything will be done in the right way. This will keep your clients happy and improve your staff’s working life, helping them be more satisfied in their work, making things a lot more efficient as one of the key strategies for how to run a business successfully. 

Work on the business rather than in the business

Michael E. Gerber, esteemed author of the best-selling book E-Myth Revisited, nailed it when he said: ‘The assumption is that they understand the business because they understand – and maybe are experts at – the technical work of the business.  They think they know the work, they are qualified to run the business.’

What he means is you may be a technical expert or genius practitioner but you also need to know how to run a business. The good news is that running a business is a skill – and skills can be learned. All you need is some devotion and time for how to run a business successfully.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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