Never in our history has starting an online business been more accessible. You can now create your own startup business on a dime and be selling within hours. What an amazing, opportunistic world we live in. You are no doubt aware that just because you can start a business with such ease that you are guaranteed success.
Success in business comes as a result of a lot of hard work, persistence, never giving up and a solid strategy. Today we are going to look at three high-value growth hack tips that you absolutely must be familiar with or excel at if your shiny new online business is going to flourish.
After all, we’ve heard so many success stories and being able to dip your hand into the ever increasing pool of online dollars pouring out would be nice.
Online growth hack number 1 – Create brilliant content which excites your target market
One of the first things every business owner would be well advised to do is identify the top 2-5 target market personas your brand is trying to reach. Get to know them. Understand their habits, what they do in the morning, which sites they browse and how they fill their spare time.
Once you truly get to know them, you can start creating amazing content which truly resonates with them. You want them to feel enriched. You want to move them to a higher level. You want to motivate and inspire them to be better, get better or be the best with your products that they can be. Your content can do this.
Online growth hack number 2 – Search Engine Optimisation (SEO)
With all your new content, which resonates with your target market, you want to make sure it is getting found in the right places. Ideally, your number one place is at the top of the major search engines, like Google and Bing.
As you are thinking about the new content you are creating, stop and consider for a minute what your target market would be typing into the search engines to find you. Formulating a content plan with SEO in mind is the least you can do.
Your next growth hack is to tick all the on-page SEO boxes then to make sure your content has a fighting chance of getting found. On-page SEO factors are the critical elements such as:
- Your title
- Your meta title
- Your meta description
- The number of internal links on each page
- The number of external links to authority sites
- Make sure any images you use on each page are named appropriately and have the right alt tags
As a starting point, you want to make sure you have those elements nailed. Everything else is a bonus.
Off-page SEO factors are very important as well, with the most dominant force being backlinks. We’ll save that for another article.
Online growth hack number 3 – Outstanding Customer service
You may hear a lot of talk about building a strong and powerful brand. You may hear words about digital marketing, AdWords campaigns, Facebook ads and so on. But at the very core of what you offer, you absolutely must focus on customer service.
Every opportunity you have to interact with your potential customers and paying customers, you want to woo them with outstanding customer service. You want to create passionate, loyal fans who are willing to tell others about the incredible service they received.
Recently my husband and I and a few friends went to dinner in Sydney at a nice South African restaurant. It was a busy night, and they seemed to be slightly understaffed. But that never stopped them providing the best customer service I have experienced at a restaurant before.
The young lady serving us was attentive, helpful and was 100% focused on us when she was with us. Sure, she had a dozen or so tables to serve, but at each one, she was focused on them specifically. Her customer service and that of the owner were outstanding. I’ve since gone on and told many people about the service and wish the business all the success they deserve.
So there you have the top three growth hack tips for your online business. In today’s digital world, you cannot escape the importance of online elements, but never let the customer service get away from you. Keep a very close eye on the metrics that bring a smile to your end users. They will thank you with reviews, repeat business and allow you to grow and hit your targets.
