Boss Lady

How to be more creative in business


Finding success in business is not a one-size-fits-all approach. We know that from painful experience, observing others successes and trying to replicate their business models or marketing campaigns. Unfortunately now customers are more savvy and demanding than ever, and always increasing competition there has never been a more important time to start thinking a little more creatively and innovatively about the unique ways that we can drive our businesses forward. Follow our top tips on how to start being more creative with your business.


Two heads are better than one, and two creative heads are certainly best of all. Creating a diverse team around you will ensure that you can keep your business ideas fresh and innovative. To build the most diverse team you should be focusing on bringing people in with different skills, backgrounds and talents. However you will also need to bear in mind that although diversity is key you also want a team with shared goals, motivations and values in order to ensure you are all working together harmoniously towards common goals.

Get involved

It has never been more important to have a presence alongside competitors at industry events, such as conferences, networking events and trade shows. Promoting your brand at both B2B or B2C trade shows, for example. is a great way to build brand awareness and to stand out from the crowd. As exhibitions have become such a creative area of business they are a fantastic place to really go to town on innovative ways to position your brand and to show off all you have to offer.

They can of course be careful and it can take a while to see a ROI. Therefore you may want to discuss financial assistance with a company like, to get you covered for your first couple of shows. Or perhaps you have the finances to support it but are lacking the knowledge of how to design and go about creating a stand. In which case there are many experts at hand that will be able to help take this on for you. Once you have all your stand designed and created you will be able to use it again and again at other trade shows, so it is well worth the initial invest to allow you business to be promoting itself to the right people.

Take a break & reduce pressure

No one is productive or effective when grinding away at something for hours on end. This is never more true than when trying to create creative ideas, campaigns or projects. Therefore whenever you are putting on your ‘creative hat’ make sure you are doing it within manageable chunks of time. Equally as important is that you are decent about deadlines when it comes to creative projects. Allowing those creative juices to flow are not going to happen with deadlines that are too tight and when back are up against a wall. So try and be relaxed, with the help of these relaxation apps at, and more generous with time when it comes to trying to crack your next genius, creative idea.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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