Boss Lady

How to improve the health of a health business: boost your hospital or clinic

on


Doctors give people vaccine shots to protect them from the medical dangers out there. You need to do something similar for your medical facility. You need to make additions to the system that will help keep it healthy and protected as a business in the years to come. The field of medicine is a competitive and complex one. (Then again, what field of business isn’t?)

If you run a medical facility, then you’d be making a mistake if you didn’t have anything from this article implemented in your business. Take a look and see if there are any ways in which you can improve your facility!

Every hospital or clinic aims to attract patients and offer quality healthcare services. To do this, it’s important to develop effective marketing strategies to make people aware of the existence of your services. However, we’re in the digital era where everyone, including hospitals, is going online. How do you help your hospital stand out from competitors? Here are five effective strategies you should try.

1.    Build a user-friendly website

A responsive website is the most efficient tool you can use to advertise your brand, and designing one starts with knowing your audience and what devices they use. Today, over 92.6% of the global population browses the internet using mobile phones, which means that only 7.4% access the internet via desktops and tablets. When designing your site, optimize it to automatically adjust to every prospective patient’s screen. Present your services, emphasize your reputation, explain your skills and describe the kind of technology you use in your hospital. If a patient has a bad experience with your website, they won’t hesitate to seek services from other clinics.

2.    Optimize your search results

You’ve developed your website, but have you optimized it so that prospective patients can find you? Search engine optimization is one of the most useful marketing strategies for healthcare organizations. However, you need to be careful here, as SEO is more complex than most marketers realize. Don’t just use the keyword phrase “healthcare services” 99 times throughout your site and sit back hoping to rank #1 on search engines.

Using the right keywords and keyword phrases makes it easier for Google to understand what your website is all about. Additionally, avoid keyword stuffing, as this won’t fare well with ranking results. Instead, place the keywords naturally throughout your content. Focus on readability because it heavily determines your rankings on search engines.

3.    Adopt social media marketing

Many clinics and healthcare organizations are leveraging social media as part of digital marketing strategies. Regardless of the size of your healthcare practice, social media can help you build your brand and spread awareness about its existence. Probably, the reason why patients aren’t coming to your clinic is that they aren’t aware of its existence. Spread the word about your brand by posting updates, photos, and events to different social media platforms such as Twitter, YouTube, and Facebook.

4.    Request your happy patients to leave reviews on your website

Patients may not have time to fill a whole questionnaire about how they experienced your services. In fact, most of them won’t leave reviews unless you ask them to do so. Reviews are indicators of the quality of the healthcare services you offer. Instead of asking your patients so many questions about their experience with your clinic, consider using automated reviews. Develop a score scale of 1-10, and ask the patients to rate your service. Positive reviews will appear on top of your website and will potentially counteract the negative reviews left by the few unsatisfied patients.

5.    Test your page speed

A slow site can severely ruin all your marketing efforts and drive away potential patients. Test your site’s speed and ensure that it loads in less than three seconds. If your site is slow, it might lower your ranking and ruin your SEO as well.

Endnote

Are your marketing strategies attracting patients to your clinic? If no, consider trying marketing strategies that deliver. Focus on building a reputation, design a user-friendly website, and reach out to prospective patients through social media.

 

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you

What Do You Think?

Your email address will not be published. Required fields are marked *