Boss Lady

Improving your website content strategy


If you’ve got a website, whether for business or pleasure, you’re probably looking to constantly increase your exposure. You want people to pay attention to you, you want them to learn from you if you have advice to share with the world, and you want them to interact with your content. But it’s hard for users to feel connected to you if your content strategy isn’t great.

So now’s your chance to improve it, and be sure to have increased user retention and interactions from the people who read your content or want to buy from you. Use tips like the ones below to bring your business to the forefront of the internet, with some better content and a better schedule.

Know who can link to you

If you’re looking to maximise your growth via your content strategy, you’re going to have to be on the lookout for people who run their own companies or websites who can link out to you. And you’re going to have to do a lot of work in order to get their attention, and produce high quality content on a regular basis.

You’re going to need plenty of niche topics that relate to your sector. And you’re going to need to know what people like you have written about before, and how you can improve on the content that’s already out there. So be sure to read around, get your ideas in place, and then have something new and unique to spin on these viewpoints – that’s when you send it out to companies and websites that have linked to content like yours before.

Get yourself a mailing list

When you have an email list on your side, you’re going to be able to send out new content whenever its available directly to reader and customer inboxes. That’ll bring them straight back to your site, ready to read, comment, and share your pieces whenever they’re published. If you want people to sit up and pay attention, you’re literally going to have to be ever present on their mind, especially in the digital world. 

Have your content tailor made

As a business or website owner, there’s a good chance you’ll be too busy on occasion to update your readers and viewers with a new article or product announcement, and that’s where a Freelance Copywriter could step in for you. They’ll be able to produce regular content for you, if you need them to, and with your specifications always in mind. Why not give it a try on a single piece of content, of whatever word count you think appropriate, and see if this strategy is for you?

Improving your content strategy can improve your website tenfold. When you’ve got plenty of marketing methods in your data bank, you’re going to be in a better position than ever to increase exposure. Now’s your chance to get ahead of the game, and it starts with your content!

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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