Are you looking for new ways to increase your conversion rates? You’re not the only one. Many entrepreneurs are struggling to find a way to engage their audiences and convert them into loyal users. Thankfully, this doesn’t have to be a struggle anymore. Push notifications are just what you need to take your business to all new heights. Here’s how you can make the most of browser push notifications and increase your conversions.
Personalize your alerts
Using a one-size-fits-all approach when implementing browser push notifications will not get you the conversions you want. In fact, according to statistics, 75% of consumers are more likely to buy from a business that offers some sort of personalization than one that does not. Therefore, instead of sending out general messages, personalize your alerts as much as possible. Analyze users’ recent activity to determine their interests and then segment groups based on these preferences.
Offer incentives to boost interest
Create a sense of urgency to get users to move from “just browsing” to finalizing their purchase on the checkout. Do this by sending out browser push notifications that offer time sensitive discounts. For example, if someone has opened your ecommerce store five times to look at the same product but hasn’t bought the item, perhaps they need a bit of incentive. Offering users a discount code that they can claim within the next 24 hours might very well be the push they need to seal the deal.
Optimize your browser push notifications
It’s important that you optimize your notifications to meet certain criteria:
- How you present your message to users is critical. Use actionable words, such as “click now”, “claim now”, and “hurry” to instruct users on their next action. Also, using an exclamation mark here and there can certainly help generate a sense of urgency.
- Collect location data to send relevant information to users based on their location. For instance, you can suggest an event happening nearby or share the nearest location where users can find your products. Of course, it completely depends on your business niche but the possibilities are endless.
- Pay attention to different time zones to optimize your notifications. Sending an alert at 3am probably won’t inspire the user to buy your products or use your services.
- Just because you might eat, sleep and breathe business, doesn’t mean your target audience does too. Keep your notifications to a minimum, otherwise you and your messages will get blocked.
Add CTA buttons
Adding call-to-action buttons is a resourceful way to add extra value to your notifications. This is thanks to their divergent functionalities. Use CTA buttons to provide users with product information, promote special offers, guide users to the checkout, and much more. Experiment with what works for you and personalize each option. See the example below…
Use images as reinforcement
Using images in your browser push alerts are proven to increase click-through rates by 5%-10% which helps improve conversions. This is because images make content easier to digest and instantly catch a user’s attention. Also, images help with branding so you can include your logo. It’s a winning combination.
Tips and takeaways
To maximize your professional efficiency and achieve your business goals, make note of these tips:
- Clearly establish your goals. What do you hope to achieve?
- Set a roadmap and timeline. How and when will you achieve your goals?
- Actively pursue your goals. Are you really doing everything you can?
- Measure your progress. Are you on the right track?
- Believe in yourself. Do you have a can-do attitude?
All in all, it’s safe to say that browser push notifications are great tools to increase your conversions. Incorporate these tips and tricks in your business strategy and enjoy the fruits of your hard work.
