Boss Lady

How to use Instagram to get a job


Instagram has grown way past just pretty faces and aesthetic teenage fever. In 2020, Instagram has managed to become one of the biggest business-friendly platforms out there. More so, it can help you get a job. And not just any job…Your dream job.

We’ll be covering all the necessary steps to make sure your job hunt is a major success. From what to look like to who to look for – we’ve got you covered! A good Instagram profile gives your name a bit more credibility. Who you are and what you choose to share about yourself online may echo through the companies you wish to work with.

“I loved what you said about the pandemic crisis on Twitter,” said one employer. This could make or break the interview. When looking for a job, an audience, or even a follower it’s very important to deal with it head-on. So…

What is your niche?

That’s right! Instagram communities and specific niches aren’t only relevant when you are a business. They are crucial when you are looking for one as well.  Identifying your online line of work is very important when looking for a new job. Even if it’s with your fellow peers, it’s great to be in on the loop when it comes to news in your niche.

Plus, your skills, work ethic, and passion could be a great addition to the resume you’ve sent. Employers like to see the candidates in their natural Instagram habitat. It gives your background a unique and personal touch! 

The ‘content police’

Whether you are looking for a job or not – being careful about what you say online is always a good idea. You never know what corner of the internet can come to haunt you. Or your, in this context, poor choice of words.

For example, if you tend to go a bit crazy at parties – maybe it’s best to leave Instagram out of it. Give your phone to a friend if you are a drunk Story poster. Or just leave it at home altogether. You don’t need the stress that would come afterward!

The company’s Instagram

Before applying for any sort of job, take a look at their Instagram profile. It has loads of valuable insight and information!  For example, companies tend to post pics of their employees, company parties, and everything in between. Plus, you can also check out some employees while you’re at it.

They are usually tagged, but if not – look them up on LinkedIn. They also post all sorts of work-related stuff that gives major insight. Researching the place you want to work in is super important.  Especially ever since Instagram became so big and well-known. Everybody and their momma are on the ‘gram. Even the biggest, most corporate companies out there. 

Your Instagram game

Having a large platform and top-notch content isn’t a necessity when it comes to looking for jobs. But newsflash, it could be important to certain employers. They also get vital insight from your profile. 

Your Instagram presence shows how dedicated you are. Everyone knows building a social media platform is no joke in 2020. It highlights your sense of strategy while showing off your creative side as well. 

All in all, it doesn’t hurt to step up your Instagram game. You never know what good could come from that! You can  find more information on how to do it and just go for it!

The takeaway

Instagram has, amongst other things, become this creative online CV, if you will. People can meet their soulmate there. Become a part of a cool community. Or even land a one-in-a-million dream-job. The possibilities are endless. 

And not even attempting to try and utilize that is, well, such a missed opportunity. To say the least.

About Jessica Koncz

Jessica Koncz is the founder of Crave New Media a social media marketing and advertising agency located in Newcastle. They offer unique styles of content creation, videography and social media marketing for a portfolio of lifestyle and hospitality clients. Jessica has also created Australia’s first “Tinder for Food” app, Crave and has a following of 47,900 on the Instagram page Crave Newcastle.

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