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Key considerations for your photography business card

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Photographers are judged by the quality of their work as well as their customer service. Business cards are a great way to introduce yourself and your services to prospective customers. Your business card is a physical representation of your business. That’s why it must be perfect. Unfortunately, many people emphasize the wrong things when designing a photography business card. Here are the key considerations you need to take into account.

The purpose of the card

Your business card could feature a few samples of your work, but that gets in the way of the contact information. And it is the contact information that is the most important. This is why it is better to have a logo representing your business, small designer details and bold contact information than two or three small thumbnail images on your business card.

Another mistake creative types make is emphasizing their creativity, though this may be at the expense of legibility. Don’t overlay contact information over your logo or a sample image. If it is hard to read, the odds they do read it and contact you go down significantly. Don’t make the sample images or creative flourishes so large that the name, address, phone number and website information is crammed into the remaining white space. If they can’t read the business card’s key information, they probably won’t be able to contact you if they wanted to. This mistake undermines you in another way. If you didn’t take care to make the text readable on your business card, why would they think you’ll take care when documenting important moments in their lives?

The quality of the card

As a photographer, the quality of the business card has far more impact on their impression of you than other professionals. For example, if the images on the card are obviously cut off or appear blurry, that’s a strike against you. This is why you should not put an image on your business card unless it is flawless. That means high resolution and a perfect print job. At the same time, you have to remember that the business card is going to be handled and transported. If the image looks bad because a corner is bent or torn, it creates negative associations with your pictures and brand. One solution is to invest in heavy card stock that still fits conveniently in someone’s wallet. The other is to give yourself more breathing room on the business card, selecting a modest margin around the photo or photos on the business card so that they don’t appear defective after the card is handled.

Simple elegance

A common mistake people make with business cards is to try to represent their business in every way. This is a mistake, since you can’t fit all of your social media profiles and contact information on the business card unless the photo sample or logo is on the front. The value of a classic photo sample on the back of a photo business card is debatable in and of itself, but that route is far better than trying to put multiple thumbnails on the business card. Seek to make the business card simple and elegant. Use a few little touches like metallic ink or embossing your logo. Don’t try to jazz up the business card too much. You could end up distracting from the most important thing – your contact information.

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