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Some things you should know about marketing on Instagram


Since Instagram launched, it has become a great platform for marketing. From small businesses to global brands to entrepreneurs; everyone is using Instagram to create excitement about their brand. One of the reasons for this is because Instagram comes with so many great features for marketers and account owners. With that being said, in this blog post, we are going to take a look at some of them in further detail to help you get a better understanding.

Stories features

There is only one place to begin, and this is with the stories feature. After all, this is one of the biggest additions to Instagram in recent times. This works very much in a similar way to Snapchat in the sense that videos and images are added to the story and then they disappear once 24 hours have passed. Stories can be viewed as many times as a person wishes within the 24-hour period. It’s worth following someone like Ashley Liz Cooper so you can see an example of the stories feature used to full effect. Some of the other stories features include direct messaging within stories, unlimited story additions, image viewing for up to ten seconds, and video recording for up to 15 seconds.

Video features

You will probably already be familiar with the Instagram video posts. After all, they are just like the regular photo posts. However, they enable you to do a video, which will last for up to 60 seconds. You can tag your location, add a caption, and use filters before your video is shared. It is certainly advisable to make the most of this because video posts generate a greater level of user engagement when compared with photos on Instagram. You also have live video as well. Needless to say, live video works differently because it is live. When you go live, your followers will receive a push notification. They can like your live video stream and comment on it. Once you end your video, it is gone. It will not save to your account. This is another way you can communicate with your followers.


Last but not least, we have Instagram TV, which is an app within Instagram. This enables users to share videos that can be up to 60 minutes long, just like a TV episode. This is excellent news for creators of content who are interested in video content. This is important because video is one of the fastest-growing content marketing trends, as more than 80 per cent of companies are using video marketing.

As you can see, there are lots of great features on Instagram today, and it is not hard to see why this platform has become such a hit in the social media marketing realm. However, you need to make sure you are making the most of this. Make sure you keep up to date with everything that is going on so that you do not end up falling behind.

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