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5 things you should know about marketing your business on Instagram

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Since Instagram launched, it has become a great platform for marketing. From small businesses to global brands to entrepreneurs; everyone is using Instagram to create excitement about their brand. One of the reasons for this is because there are so many great features for marketing your business on Instagram.

But first of all, did you know that Instagram is worth about $1 billion? This is a greater sum than other popular social media apps, such as Twitter and Snapchat. and the reason for that valuation is that more and more businesses are using Instagram to boost the success of their brand. Are you wondering why you should make an official business account too? Keep reading to learn all about the benefits.

5 undeniable benefits of marketing your business on Instagram

1. It’s Image-Based

When it comes to eye-catching imagery, there’s no better site to share it on than Instagram. This is because Instagram puts photography and graphic design at the forefront. Whether you’re selling hand-made book slipcases or custom wall art, Instagram is where you can do your products justice. Be sure to use Instagram templates so that you can create the best posts possible.

2. You Can Create Targeted Ads

Once you’ve posted great content, you can then use targeted ads to reach as many people as possible. Instagram makes it easy for you to set the exact amount you want to pay for your social media marketing. They can even give you a projection of the potential reach. Analytics on your ad’s performance will allow you to fine-tune your strategy for all it’s worth.

3. It Can Increase Blog and Website Traffic

What’s great about Instagram marketing is that you can direct people to the link in your bio. While Instagram limits each account to one link, you can use a link tree to bypass that. That way, you can boost traffic to your business website, your blog, and even other social media accounts, such as YouTube and Facebook.

4. It Keeps You Connected With Customers

You can’t have genuine brand awareness without interacting with potential customers. As you post high-quality content on Instagram, you’ll be sure to get both DMs and comments.

It’s important to answer all questions and feedback. This gives you the opportunity to make people feel heard and cared for. Simply put, customers flock toward businesses that are personable rather than cold and distant.

5. It Allows You To Build a Following

One of the most important aspects of brand promotion is building a loyal audience. After all, there’s a huge difference between having a one-sided conversation and actually engaging with people.

The ‘follow’ function allows people who are interested in your brand to be notified of your posts and Instagram stories. As long as you continue to post engaging content, then you’ll get more and more followers with time.

Instagram features you should use

Stories 

The Instagram story function allows you to post more diverse content. This works very much in a similar way to Snapchat in the sense that videos and images are added to the story and then they disappear once 24 hours have passed. Stories can be viewed as many times as a person wishes within the 24-hour period. It’s worth following someone like Ashley Liz Cooper so you can see an example of the stories feature used to full effect. Some of the other stories features include direct messaging within stories, unlimited story additions, image viewing for up to ten seconds, and video recording for up to 15 seconds.

Video features

You will probably already be familiar with the Instagram video posts. After all, they are just like the regular photo posts. However, they enable you to do a video, which will last for up to 60 seconds. You can tag your location, add a caption, and use filters before your video is shared. It is certainly advisable to make the most of this because video posts generate a greater level of user engagement when compared with photos on Instagram. You also have live video as well. Needless to say, live video works differently because it is live. When you go live, your followers will receive a push notification. They can like your live video stream and comment on it. Once you end your video, it is gone. It will not save to your account. This is another way you can communicate with your followers.

IGTV

Last but not least, we have Instagram TV, which is an app within Instagram. This enables users to share videos that can be up to 60 minutes long, just like a TV episode. This is excellent news for creators of content who are interested in video content. This is important because video is one of the fastest-growing content marketing trends, as more than 80 per cent of companies are using video marketing.

As you can see, there are lots of great features on Instagram today, and it is not hard to see why this platform has become such a hit in the social media marketing realm. However, you need to make sure you are making the most of this. Make sure you keep up to date with everything that is going on so that you do not end up falling behind.

Summary: Creating an Instagram account is important for your business

Now that you’ve learned all about the 5 undeniable benefits of marketing your business on Instagram, you can tap into a whole new client base. There are tons of potential customers out there who are waiting to hear about your brand.

Do you want to stay up to date on all the latest businesses and marketing developments? Feel free to browse our site for more informative articles, such as the mistakes to avoid making on Instagram. That way, you’ll always be ahead of the game.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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