Boss Lady

How to launch a fashion start-up


Creating your own clothing brand is a massive endeavor, but it is one that can prove to be incredibly rewarding both personally and financially if done right. While it would be great if the clothing simply spoke for itself and created a buzz and massive sales all on its own, the fact is that any new clothing brand needs to create a very robust marketing campaign. And this won’t be a one-time campaign simply introducing the brand; rather it will be something you need to keep up with in the months and years ahead. It is essentially how you create brand awareness and turn it into sales.

So, what are some of the key features and tips that should be used in your marketing campaign? Here are five tips that will ensure you’re able to successful market a clothing brand.

Be clear who your target market is

Because there is no one clothing brand that is meant for every person of every age group and lifestyle, it’s important to figure out who your target market is. Once you identify who your clothes are meant to appeal to, you can then craft a more effective marketing campaign.

Make sure you link all marketing messages to your website

As a new brand, the real focus will be getting the word out, creating buzz and brand awareness. What this means is that every marketing message you put out there should have the website included. You want to direct people to your site as often as possible and encourage them to find out more.

Social networks are a must

In terms of what platforms to place your marketing messages on, social networks are an absolute must. In today’s high tech world where people are using their smartphones to do just about everything, you need to have a presence. That means creating a brand page on networks like Instagram, Twitter, and Facebook just to name a few.

The great thing about using social networks for marketing is that it gives you a chance to interact with people in real-time. You can post product pictures, promotions and deals, and useful tips and advice that draw people in and create interest.

Consider partnering with influencers

Influencers have also become another tool in the chest when it comes to marketing. Influencers are those that have a strong social network following so you’ve got that built-in audience. Just make sure you are choosing influencers whose audience fits with your target market.

Post high-quality images online

If your clothing is available through a company website online, then you also need to be sure the branding continues on the actual product pages. A brief description without high-quality images is not going to sell the product. All product listings should feature such information as the measurements/sizing information, fabric, washing instructions, and of course a number of high-quality images.

It may be wise to look for some mannequins for sale online that you can dress in your clothing for product shots. This will give a more accurate depiction of how the clothing would look on people. For a small business just starting out, you may not have the budget to hire clothing models and put together a whole photo shoot. Using a mannequin can still give you the results you’re after but at a fraction of the cost.

Stay consistent with your efforts

Marketing a new clothing brand is going to be a long battle and it’s important to recognize this from the get-go. You want to be sure that you stay consistent with your efforts and track your metrics so you know what is and isn’t working for the company.

About Joniel Suezo'

Joniel Suezo is an outreach specialist at Smashdigital, and hardworking mother of two – keen to get ahead and see other women do the same.

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